A woman in white tops wearing straw fedora cream hat
Florence Cream Straw Sun Hat by American Hat Makers
Florence Cream Straw Sun Hat by American Hat Makers
An angle view of a straw fedora cream hat
A woman wearing  tan straw fedora cream hat on an angle view
A woman wearing  tan straw fedora cream hat on a side view
Florence Cream Straw Sun Hat by American Hat Makers
Florence Cream Straw Sun Hat by American Hat Makers
Florence Cream Straw Sun Hat by American Hat Makers
Florence Cream Straw Sun Hat by American Hat Makers
A woman looking front wearing  tan straw fedora cream hat
Florence Tan Straw Sun Hat by American Hat Makers
Florence Tan Straw Sun Hat by American Hat Makers
Florence Cream Womens Straw Hat Infographics
A woman wearing wide brim tan straw fedora cream hat on a front view
Florence Tan Straw Sun Hat by American Hat Makers
Florence Tan Straw Sun Hat by American Hat Makers
Florence Tan Straw Sun Hat by American Hat Makers
A woman in white tops wearing straw fedora cream hat
Florence Cream Straw Sun Hat by American Hat Makers
Florence Cream Straw Sun Hat by American Hat Makers
An angle view of a straw fedora cream hat
A woman wearing  tan straw fedora cream hat on an angle view
A woman wearing  tan straw fedora cream hat on a side view
Florence Cream Straw Sun Hat by American Hat Makers
Florence Cream Straw Sun Hat by American Hat Makers
Florence Cream Straw Sun Hat by American Hat Makers
Florence Cream Straw Sun Hat by American Hat Makers
A woman looking front wearing  tan straw fedora cream hat
Florence Tan Straw Sun Hat by American Hat Makers
Florence Tan Straw Sun Hat by American Hat Makers
Florence Cream Womens Straw Hat Infographics
A woman wearing wide brim tan straw fedora cream hat on a front view
Florence Tan Straw Sun Hat by American Hat Makers
Florence Tan Straw Sun Hat by American Hat Makers
Florence Tan Straw Sun Hat by American Hat Makers
4.5
Rated 4.5 out of 5 stars
4.5 Stars (47 Reviews)

Florence | Womens Wide Brim Straw Sun Hat

$77.00 Sale Save
Color Cream
PICK A SIZE
Click Here for Sizing

100% Happiness Exchange Policy

Returns within 90 days receive a full refund.

SHIPS IN 1 DAY | GUARANTEED

Fast Shipping, like a Cheetah

The Florence Womens Straw Sun Hat combines the classic Panama hat style and comfort, without breaking the bank. Featuring a 3 1/2" wide brim, and a 4 1/2" breathable crown design, this hat is perfect for the days you'll spend lounging in a hammock sipping mojitos, or walking the streets of Havana. A sewn-in elastic sweatband means you'll have all day comfort but we also include 2 free adhesive reducers to make sure it's a perfect fit (a $10 value).

  • Brim Measures 3 1/2 Crown Measures 4 1/2"
  • 1/2" Width Leather Hatband
  • Midweight Firm Straw
  • Chinstrap Included for Windy Days
  • Sweatband Liner for Perfect Fit
  • Sewn-in elastic sweatband creates a snug and secure fit
  • Often ordered one size bigger and adjusted down using size reducers (included)
  • Package includes two (free) adhesive size reducers to achieve a perfect fit, a $10 value

Yes, we do mean unlimited. At American Hat Makers we want to make sure you love your hat, because it’s going to last a lifetime.

So if your hat is the wrong size or you just don’t love the style for any reason, then you can send it back for an exchange free of charge. That’s free shipping back to us and free shipping back to you.

Not sure about your fit? Call us! A real person and expert hat fitter will be on the other side of the line to answer any questions about fit, exchanges, style or returns 831-722-3324. Or click here: Hat Sizes for our full guide.

*Please note that any Sale items are final sale and not eligible for unlimited free exchanges.*

For full details and FAQs, click here to learn more or process an exchange.

American Hat Makers headwear is built to last a lifetime, so we want you to take your time falling in love with your new favorite hat.

Take 90-days to make sure your hat is the perfect fit and the perfect style. If for whatever reason you don’t love your hat and want to return it, we make it as easy as possible.

Just pay a small shipping and restocking fee of $9.83 (which will be automatically deducted from your refund amount), send back your hat, and you’re good to go.

Not sure about your fit? Call us! A real person and expert hat fitter will be on the other side of the line to answer any questions about fit, exchanges, style or returns 831-722-3324.

For full details and FAQs, click here to learn more or process a return.

We are American Hat Makers

50 Year Craftsman Guarantee

All our hats come with a lifetime warranty. What this means is that even if you bought a hat 50 years ago and it starts unraveling, we'll fix it or replace it, free of charge.

Family Business

Second generation USA owned and operated. This company started as a family business, and has continued to stay a family business even through today

HANDCRAFTED SINCE 1972

We work hard every day to continue to be the best hat makers in America. Though we are steeped in tradition, we embrace modern practices to deliver hats of the highest quality.

Our Hats Have Been Seen On

  • Top Grade Materials - Manufactured to the highest standard, our materials are put through rigorous testing to ensure their quality and then expertly crafted into one of our timeless designs. Our leather is supple, our felt is durable, and our straw tightly woven. 
  • Hats That Hold Their Shape - All American Hat Makers hats are guaranteed to hold their shape, and will not stretch or shrink with everyday wear. This mens leather cowboy hat can be restored even if it gets warped. Purchasing our lifetime refurbishment at checkout will guarantee that if your hat is accidentally damaged you can send it back to us for a painless and timely repair.
  • They Fit! - Our hats fit! It sounds simple enough but with so many shapes and sizes of heads out there it can be a challenge. To overcome this obstacle we’ve designed several fit adjustment systems, all of which remain hidden behind the sweatband to keep your hat looking sharp from all angles. Check out more here.

Every one of our hats come with a 50 year guarantee. That means that if your hat fails in any way to meet your standards due to our craftsmanship then we’ll repair or replace your hat free of charge. So if your hat starts unraveling in 50 years, we’ll take it back and make it right.

Call us anytime! We don’t want to hide behind our website. We’re real people with a deep love and understanding for all of our hats; so any questions you have we’ll be ready to answer them. Need help picking out a hat? We can do that too! Not only can we help you with any questions or concerns you’re having, we can also help you find the perfect hat for your face shape and lifestyle.

We’re available 9am-5pm PST - give us a call at 831-722-3324.

We dislike returns just as much as the next person, so we’ve vowed to ALWAYS make returns and exchanges painless. If you don’t like your hat, if it doesn’t fit, or you want a different one - we’ll help you. Read our full return and exchange policy here.

Click here to make a return.

Our Hats Have Been Seen In

Hat Sizing Chart

Standard Sizing Chart

Centimeters

Inches

Our Size Your Head Measurement Standard Hat Size
XS 20" - 20 7⁄8" 52cm - 53cm 6 1⁄2
SM 21" - 21 7⁄8" 54cm - 55cm 6 7⁄8
MD 22" - 22 3⁄4" 56cm - 57cm 7 1/8
LG 22 7⁄8" - 23 1⁄2" 58cm - 59cm 7 3⁄8
XL 23 5⁄8" - 24 1⁄4" 60cm - 61cm 7 5⁄8
2X 24 3⁄8" - 24 7⁄8" 62cm - 63cm 7 7⁄8
3X 25" - 25 5⁄8" 64cm - 65cm 8 1⁄8

How to Measure Your Head

  1. Grab a soft measuring tape or a piece of string (like twine or a shoelace) and a ruler or measuring tool
  2. Wrap a soft tape or string around your head to measure about 1/4 to 1/2 inch above your ear and about 3/4 to an 1" inch above your brow line (see image)
    • Mark the tape or your string, where it intersects, with your finger.
  3. Record your measurement in inches or centimeters (centimeters is often more accurate)
    • If you're using a string, run it along side the ruler as many times as necessary to get a complete measurement
  4. MEASURE AGAIN!
    • Always measure more than once until you get the same number twice
  5. Find your size in the chart for the perfect fit

Limited Sizing Chart

Centimeters

Inches

Our Size Your Head Measurement
S/M 22 1/8" - 22 3/4" 55cm - 57cm
L/XL 22 7/8" - 23 5/8" 58cm - 60cm

Reviews

4.5
Rated 4.5 out of 5 stars
Based on 47 reviews
Total 5 star reviews: 37 Total 4 star reviews: 4 Total 3 star reviews: 2 Total 2 star reviews: 0 Total 1 star reviews: 4
87%would recommend this product
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47 reviews
  • JS
    Joby S.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    This is my all time

    This is my all time favorite hat ever! It is so comfortableI ordered a small it’s a perfect fit , and perfect for summer in the south! It is a great color - it goes with any wardrobe! I can’t say enough about what a great hat this is!

  • NL
    Nancy L.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 years ago
    BEACH PERFECT!

    This hat was a great hat to take to for a all day trip to the beach or on vacation. I loved the 3 1/2 inch brim to protect my face from the suns rays. It was lightweight and very breathable but I loved the fact that it kept its shape even after getting a little wet and carrying on a airplane. I had many other hats I have purchased that never kept shape after a vacation at the beach and flying back and forth. American Hat makers definitely is my #1.

  • SH
    Scott H.
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    2 months ago
    Great looking hats

    I purchased two of the same style hats for my Wife & I for an up coming cruise. As always, the AHM hats are stylish, well made hats.

    The ONLY reason for the 4 stars is that these hats are listed as “wide brim” hats on the AHM website. Comparing them to several other hats, and, a true wide brim hat, I ‘d say these are not wide brim, but a standard brim hat.

    Thanks again for the great hats AHM team.

  • AB
    Augie B.
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    2 months ago
    Nice hat but it did not come with size adjuster

    Like it but it did not come with size adjuster

    AH Profile picture for American Hat Makers
    American Hat Makers
    2 months ago

    Thank you for your review. We are happy to hear that you like the hat but we are saddened to hear that you had a disappointing experience with us regarding the missing sizers. We take your feedback seriously and will do everything we can to make things better. Please contact our customer support team at info@americanhatmakers.com or 831-722-3324 so we can assist you.

  • ME
    MaryAnn E.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    GREAT HAT

    I WAS VERY PLEASED WITH THE HAT AND HAPPY TO RECEIVE IT SO SWIFTLY

  • D
    Debbie
    I recommend this product
    Rated 5 out of 5 stars
    8 months ago
    5 Stars

    Love this hat! Was impressed by the way the hat was packed for shipping and appreciate the email I recently received from American Hat Makers with details for cleaning and protecting my hat.

  • JG
    Joan Gardner D.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    9 months ago
    If you like hat’s you’ll love this look!!

    I really love the quality and feel of my new Florence Womens Wide Brim Straw Hat. I can’t wait to wear it and show off!!! It feels really nice.

  • C
    Christi
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    Beautiful, Comfortable, Functional!!

    I love this hat! I love the tan color in this one. It looks even better in person and it doesn’t with so many outfits! Great for lunch, dinner, rainy day (bc it’s coated) and even the pool I can’t say enough good things about. I typically wear a medium in AHF, but I decided to size up in this one and it’s much more comfortable in the summer heat with more room. It comes with an adjuster in it and it’s perfect! Would recommend this gorgeous hat over and over.

  • LB
    Lois B.
    Flag of United States
    Verified Buyer
    I do not recommend this product
    Rated 1 out of 5 stars
    1 year ago
    Nope

    Awful- looked and felt like poured plastic, fit like a plastic bowl on your head- had I’d seen it in a store, would never have gotten it- only reason I gave it a one star was because there was no zero

    AH Profile picture for American Hat Makers
    American Hat Makers
    1 year ago
    We're sorry that you had a less than 5-star experience with us. We value your feedback because we want you to love the hat you get. Let us know if you need a replacement or refund, we're here to help.
  • PK
    Patricia K.
    Flag of United States
    Verified Buyer
    I do not recommend this product
    Rated 1 out of 5 stars
    1 year ago
    Very uncomfortable. Not at all

    Very uncomfortable. Not at all up to the quality of all the other hats I have bought from this company.

    AH Profile picture for American Hat Makers
    American Hat Makers
    1 year ago
    Hey Patricia, sorry if you're unhappy with your purchase this time. Let us know if you need a replacement, we're here to help. Please email us at info@americanhatmakers.com or contact us at 1.800.NICE.HAT so we can assist you on this matter and make things right for you.
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