It was a new fragrance debut, but it might as well have been a Tom Ford Cowboy Hat launch party.
Just 30 days after Alessandro Michele adorned his Beautiful Strange runway with Gucci cowboy hats, Tom Ford, the man who single-handedly rebuilt the House of Gucci, hosted a western-themed event to launch his latest fragrance.
Just 2 miles away from the stretch of Hollywood Boulevard Michele used for his Gucci Love Parade, Ford debuted his new Ombré Leather Parfum at Saddle Ranch on Sunset Strip. Just as the Gucci cowboy hat was Michele's key accessory, it was mens and women's cowboy hats that took center stage at the Tom Ford event.
Models walk the Love Parade on Hollywood Blvd in Gucci cowboy hats. (Amy Sussman/Getty Images)
Tom Ford Cowboy Hats
Lil’ Nas X, Sydney Sweeney, Mickey Sumner, and others assembled for the western-themed event which could have been a hat line launch party too. It wasn't. But the most talked-about fashion moment was all the cowboy hats adorning the heads of the attendees and wait staff. They were so popular, we're going all in and calling Tom Ford cowboy hats, although, to be clear, that's not what they were promoting.
Whether it’s eyewear, cosmetics clothing, shoes, or accessories, Tom Ford delivers. The Ombré Leather Parfum was packed with jet-setters and fashionistas wearing, that’s right, urban-cool and modern cowboy hats.
Christina Cardona in a traditional black felt cattleman crease cowboy at the Tom Ford Beauty Ombré Leather Parfum launch event in West Hollywood, California. (Jon Kopaloff/Getty Images for Tom Ford Beauty)
One of our fave cowboy hat moments of the night came from French-American model and blogger Christina Cordona. Keeping it simple with a cute woman’s black felt cowboy hat and gold-buttoned blazer, matching shoulder bag, and red leathery pants, Christina embodied an understated yet effortless look. She might’ve been a lone ranger for the night, but she showed us, once and for all, Western fashion doesn’t have to be over the top.
Matthew Noszka in mens felt black cowboy hat at the Tom Ford Beauty Ombré Leather Parfum launch party in West Hollywood, California. (Vivien Killilea/Getty Images for Tom Ford Beauty)
Although ladies often outshine men at these fashion events, Western fashion is one in which men dominate. For instance, check out actor/model Matthew Noszka making this cowboy fashion thing look beyond easy. He went with a retro meets modern Western look, wearing a cowboy hat, skinny jeans, denim-style microsuede jacket, and a bolo tie belt to tie everything together. His look reminded us why men's cowboy hats never go out of style for men. They still exude rugged masculinity, even when the rest of the outfit is metro.
Jen Wonders in a black womens felt cowboy hat at the Tom Ford Beauty Ombré Leather Parfum launch party in West Hollywood, California. (Vivien Killilea/Getty Images for Tom Ford Beauty)
On another note, fashion influencer and creative art director Jen Wonders worked wonders on the red carpet. But, as per usual, she opted to put her own unique spin on the cowboy theme.
Sporting a Doc Holliday Hat, a two-toned fringe leather jacket, low-cut top, slouchy stiletto boots, skinny jeans, glitter clutch, and silver belt matching, she fused the cowgirl aesthetic with the sexy-chic motif that looks like its right out of the pages of NET-A-PORTER. To clarify, fringe jackets don’t work on everyone, but when done right, it becomes a magic moment in western fashion.
Guest in a black felt cattleman crease Tom Ford Cowboy Hat at the Ombré Leather Parfum launch party in West Hollywood, California. (Vivien Killilea/Getty Images for Tom Ford Beauty)
The Nude Fox herself, Allysa Molder, kept it super sexy. Sporting a Tejana Hat, a partially sheer blazer dress, and semi-slouchy cowboy boots, she showed everyone that urban cowgirls could keep it cowgirl cute and be seductive to boot. To be clear, we all know Allysa’s face card never declines, but her under-boob certainly seemed to steal the show this round.
Mickey Sumner in a women’s wide brim front pinch cowboy hat at the Tom Ford Beauty Ombré Leather Parfum launch party in West Hollywood, California. (Jon Kopaloff/Getty Images for Tom Ford Beauty)
Actress Mickey Sumner made a bold choice and went with a more nonbinary look. Sporting a slim-fitting button-up jean leisure suit, patent leather boots, and, let’s not forget, a fedorable men’s felt wide brim pale rider style cowboy hat, she showed how to strut your sexy stuff while still keeping it modest.
Other Notable Fashion Moments
Now that you’ve seen my personal favorites, let’s take a look at our Editor's Picks:
Lil’ Nas X
Lil Nas X and Sydney Sweeney sans cowboy hats at the Tom Ford Beauty Ombré Leather Parfum launch event in West Hollywood, California. (Amy Sussman/Getty Images for Tom Ford Beauty)
Although he wasn’t wearing a hat, rapper Lil’ Nas X established his own unique brand of cowboy apparel for years now. Decked out in a Tom Ford exclusive, X wore a leather jacket with a shearling collar, glittery green collar shirt tied at the bottom, black slacks, leather boots, and a super chunky gold chain. Seen here with the gorgeous Sydney Sweeney, X still owns the photo and made this yet another moment where his fashion became the focal point. Definitely a member of the pleasure posse; rumor has it he even made the mechanical bull his bitch by the end of the night.
Gregory Dava and Guests
Gregory Dava (C) flanked by Tom Ford cowboy hat wearing guests at the Ombré Leather Parfum launch event in West Hollywood, California. (Jon Kopaloff/Getty Images for Tom Ford Beauty)
Fashion/travel blogger Gregory Dava went hatless as well. But his pretty posse rode shotgun in women's cowboy hats. Dava’s black leather jacket and jeans certainly were straight metro, but his two gorgeous guests honored Ford’s fragrance by dawning western-inspired ensembles.
A guest in what we’re calling a cattleman crease mens straw Tom Ford cowboy hat at the Ombré Leather Parfum launch party in West Hollywood, California. (Vivien Killilea/Getty Images for Tom Ford Beauty)
Several guests wore ten-gallon hats that looked to be a part of their every day get-ups from the giddy-up. In particular, one paired his straw cattleman crease cowboy hat so well with his white tee and jeans that we could’ve sworn we saw him lasso in a few fillies before the night was over.
The Bottom Line
Although there’s no way to reinvent the wheel, we need our favourite designers and visionaries to remind us that fashion is only as dull as we are. Tom Ford's launch party showed that the next big fashion trend is just a lasso away.