Wholesale Hats
Made Simple.
Get instant, 24/7 access to our full collection through the American Hat Makers B2B platform.
We’ve built a seamless self-service experience so you can manage your inventory, track orders, and order whenever and wherever you work.
Simply click on the B2B link below to get started.
Let Us Help You Build
Your Headwear Business.
Since 1972, American Hat Makers has helped thousands of retailers build their hat business. If you prefer a guided approach, connect with our experienced sales team to build an opening order backed by five decades of "Best Sellers". We look forward to hearing from you and building a long-term relationship.
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Become a Valued
Wholesale Partner.
Experience the service of a family-owned business with five decades of industry leadership. We provide our partners with expertly designed collections and world class fulfillment.
- NO MINIMUMS: Order exactly what you need.
- 24 HOUR SHIP: Industry leading fulfillment speed.
Meet the Hat Wholesale Team at American Hat Makers
Our amazing and knowledgeable sales team, on the other end of our phones, helps you curate the best collection for your clientele.
Our company team has 30+ years of experience helping 100s of brands from boutiques to big box stores grow their hat sales and develop lifetime customers.
American Hat Makers Owners,
Gary & Garth Watrous
Private Label Hats Wholesale
For five decades, American Hat Makers has been the silent partner behind some of the world's most iconic headwear collections.
We bring 50 years of "best seller" data and high volume manufacturing expertise to every custom project, ensuring your private label styles meet the highest retail standards.
Wholesale Hats FAQ
American Hat Makers is located in Emory, Texas. We have been in the hat business since 1972, making us one of the longest-running hat retailers in the United States. The company was founded by Gary Watrous in 1972 on his ranch in Watsonville, CA, and over 50 years later, we still make our premium leather hats at that ranch. In 2024, we moved our new distribution center to Emory, TX, to support our growth in the wholesale market. Today, we are proud to produce some hat styles in beautiful Texas while globally sourcing others.
We have been a wholesale hat company since 1977. Five years after Gary started the business, he began getting requests from hat stores around the region. (Note: Your document includes an internal note suggesting this question might be removed since the history is addressed at the top.
There are several ways to open a wholesale account:
- Create an account on our B2B platform.
- Reach out to us at sales@americanhatmakers.com, and one of our experienced sales representatives will call you to help get you started.
- Call 1-800-NiceHat.
The fastest way to access wholesale pricing is to create an account on our B2B website, which will give you access to current pricing and inventory. If you prefer to talk to one of our Sales Representatives to get started, you can contact us at:
- Phone: (831) 772-3324 (Also listed as (831) 722-3324 )
- Email: sales@americanhatmakers.com
The number of hats you should order when starting will depend on the size and scope of your business. It is recommended that you start with a small order to test the demand for your hats and gauge customer response. You should also consider the cost of each hat, delivery fees, and any additional costs associated with the order. Once you have identified your target market and determined the costs, it would be wise to place an initial order that aligns with your budget and allows you to meet customer demands.
American Hat Makers offers an ever-growing line of wholesale hats available direct and through Faire.com. You can start your journey offering wholesale women's hats and wholesale men's hats today. Our wholesale program continues to expand based on customer demand, which has allowed us to globally source headwear and meet a variety of wholesale price points. To review our full assortment of headwear, you can click to view our current catalog.
We offer over 350 styles of men's wholesale hats in a variety of styles, materials, and colors, and our selection is constantly growing. Generally, men's headwear is "core" and "repeatable" season to season. Many of our best-selling men's styles have been in our line for years, but we always introduce fresh styles for each season.
Currently, we offer over 200 styles of wholesale women's hats in a variety of styles, materials, and colors. This collection is growing, and we have brought on amazing team members from other hat companies to ramp up this area and grow what will one day be the greatest women's hat collection of all time. While there are plenty of "core" styles, women's hats are "fashion" driven, so you will see new styles from season to season.
Yes, we do!. We have a wide selection of western-style hats available for wholesale, including a wide variety of straw and felt styles. Our collection includes classic western styles, cowboy hats with decorative hatbands, and more modern designs. Western is currently the hottest headwear category, and we have a deep inventory of our top sellers that are in stock and on trend. The selection is constantly updated to ensure customers have access to the latest trends.
Hat Bars are our specialty. We work with some of the largest Hat Bars in the country and provide a high level of service for this fast-paced headwear market. From bestsellers to accessories, AHM is your #1 Hat Bar partner. Let's connect so we can help you grow your business.
Becoming a successful wholesaler requires a few steps:
- Research your target market to ensure you are offering products that are in demand.
- Ensure you have a reliable supplier of wholesale hats that can provide quality products.
- Create a marketing plan to promote your wholesale hats and build your customer base.
- Look into setting up an online store to make it easier for customers to purchase your products.
- Track your sales and adjust your strategies as needed to ensure business success.
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