Florence | Womens Cream Wide Brim Firm Straw Sun Hat
GET 30% OFF WITH CODE: HATFRIDAY
Standard Sizing Chart
Centimeters
Inches
| Our Size | Your Head Measurement | Standard Hat Size | |
|---|---|---|---|
| OS | One Size Fits Most | One Size Fits Most | - |
| XS | 20" - 20 7⁄8" | 52cm - 53cm | 6 1⁄2 |
| SM | 21" - 21 7⁄8" | 54cm - 55cm | 6 7⁄8 |
| MD | 22" - 22 3⁄4" | 56cm - 57cm | 7 1/8 |
| LG | 22 7⁄8" - 23 1⁄2" | 58cm - 59cm | 7 3⁄8 |
| XL | 23 5⁄8" - 24 1⁄4" | 60cm - 61cm | 7 5⁄8 |
| 2X | 24 3⁄8" - 24 7⁄8" | 62cm - 63cm | 7 7⁄8 |
| 3X | 25" - 25 5⁄8" | 64cm - 65cm | 8 1⁄8 |
How to Measure Your Head
- Grab a soft measuring tape or a piece of string (like twine or a shoelace) and a ruler or measuring tool
- Wrap a soft tape or string around your head to measure about 1/4 to 1/2 inch above your ear and about 3/4 to an 1" inch above your brow line (see image)
- Mark the tape or your string, where it intersects, with your finger.
- Record your measurement in inches or centimeters (centimeters is often more accurate)
- If you're using a string, run it along side the ruler as many times as necessary to get a complete measurement
- MEASURE AGAIN!
- Always measure more than once until you get the same number twice
- Find your size in the chart for the perfect fit
Flexfit Sizing Chart
Centimeters
Inches
| Our Size | Your Head Measurement | |
|---|---|---|
| S/M | 22 1/8" - 22 3/4" | 55cm - 57cm |
| L/XL | 22 7/8" - 23 5/8" | 58cm - 60cm |
★★★★★This hat is perfect. It’s light, airy, and the brim spot on. It is so cute, I love it!
Product Details
Unlimited Free Exchanges
Yes, we do mean unlimited. At American Hat Makers we want to make sure you love your hat, because it’s going to last a lifetime.
So if your hat is the wrong size or you just don’t love the style for any reason, then you can send it back for an exchange free of charge. That’s free shipping back to us and free shipping back to you.
Not sure about your fit? Call us! A real person and expert hat fitter will be on the other side of the line to answer any questions about fit, exchanges, style or returns 831-722-3324. Or click here: Hat Sizes for our full guide.
*Please note that any Sale items are final sale and not eligible for unlimited free exchanges.*
For full details and FAQs, click here to learn more or process an exchange.
90 Day Return Policy
American Hat Makers headwear is built to last a lifetime, so we want you to take your time falling in love with your new favorite hat.
Take 90-days to make sure your hat is the perfect fit and the perfect style. If for whatever reason you don’t love your hat and want to return it, we make it as easy as possible.
Just pay a small shipping and restocking fee of $9.81 (which will be automatically deducted from your refund amount), send back your hat, and you’re good to go.
Not sure about your fit? Call us! A real person and expert hat fitter will be on the other side of the line to answer any questions about fit, exchanges, style or returns 831-722-3324.
For full details and FAQs, click here to learn more or process a return.
We Are American Hat Makers
50 Year Craftsman Guarantee
All our hats come with a lifetime warranty. What this means is that even if you bought a hat 50 years ago and it starts unraveling, we'll fix it or replace it, free of charge.
Family Business
Second generation USA owned and operated. This company started as a family business, and has continued to stay a family business even through today
Been Here Since 1972
We work hard every day to continue to be the best hat makers in America. Though we are steeped in tradition, we embrace modern practices to deliver hats of the highest quality.
Our Hats Have Been Seen On
- Top Grade Materials - Manufactured to the highest standard, our materials are put through rigorous testing to ensure their quality and then expertly crafted into one of our timeless designs. Our leather is supple, our felt is durable, and our straw tightly woven.
- Hats That Hold Their Shape - All American Hat Makers hats are guaranteed to hold their shape, and will not stretch or shrink with everyday wear. This mens leather cowboy hat can be restored even if it gets warped. Purchasing our lifetime refurbishment at checkout will guarantee that if your hat is accidentally damaged you can send it back to us for a painless and timely repair.
- They Fit! - Our hats fit! It sounds simple enough but with so many shapes and sizes of heads out there it can be a challenge. To overcome this obstacle we’ve designed several fit adjustment systems, all of which remain hidden behind the sweatband to keep your hat looking sharp from all angles. Check out more here.
Every one of our hats come with a 50 year guarantee. That means that if your hat fails in any way to meet your standards due to our craftsmanship then we’ll repair or replace your hat free of charge. So if your hat starts unraveling in 50 years, we’ll take it back and make it right.
Call us anytime! We don’t want to hide behind our website. We’re real people with a deep love and understanding for all of our hats; so any questions you have we’ll be ready to answer them. Need help picking out a hat? We can do that too! Not only can we help you with any questions or concerns you’re having, we can also help you find the perfect hat for your face shape and lifestyle.
We’re available 9am-5pm PST - give us a call at 831-722-3324.
We dislike returns just as much as the next person, so we’ve vowed to ALWAYS make returns and exchanges painless. If you don’t like your hat, if it doesn’t fit, or you want a different one - we’ll help you. Read our full return and exchange policy here.
Size Guide
Hats & headwear · inches & centimetersStandard Sizing
Head measurement in inches and centimeters, with equivalent hat size.
| Size | IN | CM | HAT |
|---|---|---|---|
| OS | One Size Fits Most | — | — |
| XS | 20″ – 20⅞″ | 52 – 53 cm | 6½ |
| SM | 21″ – 21⅞″ | 54 – 55 cm | 6⅞ |
| MD | 22″ – 22¾″ | 56 – 57 cm | 7⅛ |
| LG | 22⅞″ – 23½″ | 58 – 59 cm | 7⅜ |
| XL | 23⅝″ – 24¼″ | 60 – 61 cm | 7⅝ |
| 2X | 24⅜″ – 24⅞″ | 62 – 63 cm | 7⅞ |
| 3X | 25″ – 25⅝″ | 64 – 65 cm | 8⅛ |
Flexfit Sizing
| Size | Head · in | Head · cm |
|---|---|---|
| S/M | 22⅛″ – 22¾″ | 55 – 57 cm |
| L/XL | 22⅞″ – 23⅝″ | 58 – 60 cm |
How To Measure Your Head
Grab a soft measuring tape or a piece of string (like twine or a shoelace) and a ruler or measuring tool
Wrap a soft tape or string around your head to measure about 1/4 to 1/2 inch above your ear and about 3/4 to an 1" inch above your brow line (see image).
Mark the tape or your string, where it intersects, with your finger.
Record your measurement in inches or centimeters (centimeters is often more accurate).
If you're using a string, run it along side the ruler as many times as necessary to get a complete measurement
MEASURE AGAIN!
Always measure more than once until you get the same number twice
Find your size in the chart for the perfect fit
Reviews
- Durability
- Comfort
- Fit
- Design
- Quality
- SMShannon M.Verified BuyerReviewingFlorence | Womens Cream Wide Brim Firm Straw Sun HatI recommend this productSize Purchased: SMFit: PerfectFace Type: RoundHead Shape: Round OvalHow many AHM hats do you own? This is my 1stProduct Standouts High Quality, Attracts ComplimentsComfort It is amazing!Rated 5 out of 5 stars2 months agoExcellent Choice
Looks great &Fits perfect!! Packed very well no damage!!Very nice!Love it!!
- KMKim M.Verified BuyerReviewingFlorence | Womens Cream Wide Brim Firm Straw Sun HatI recommend this productSize Purchased: MDFit: PerfectHow many AHM hats do you own? This is my 1stProduct Standouts High Quality, CraftsmanshipComfort It is amazing!Rated 5 out of 5 stars3 months agoWhoop!
So excited for my new hat! I ordered the wrong size initially, but was able to exchange it in time for my trip! I couldn’t be happier and can’t wait to wear it for my beach vacations this year!
- TDTeresa D.Verified BuyerReviewingFlorence | Womens Cream Wide Brim Firm Straw Sun HatI recommend this productSize Purchased: SMFit: PerfectHead Shape: Round OvalHow many AHM hats do you own? This is my 1stProduct Standouts High Quality, Craftsmanship, Attracts ComplimentsComfort It is amazing!Rated 5 out of 5 stars3 months agoFlorence hat
Love everything about the Florence hat. Absolutely what I have been looking for and unable to find at the Western stores I shop at.
- LALisa A.Verified BuyerReviewingFlorence | Womens Cream Wide Brim Firm Straw Sun HatI recommend this productSize Purchased: 3XFit: BigFace Type: Square, RoundHead Shape: Round OvalHow many AHM hats do you own? This is my 2ndProduct Standouts High QualityComfort I am happy!Rated 5 out of 5 stars5 months agoHot sun
I really love my new hat.
- KBKelli B.Verified BuyerRated 5 out of 5 stars5 months agoFits perfectly!
It’s so nice to find an XL woman’s hat that is cute and fits perfectly! I got a lot of compliments on this!
- DDanRated 5 out of 5 stars1 year ago5 Stars
Fast and exact
- KVKaren V.Verified BuyerRated 5 out of 5 stars1 year agoPerfect! 😄🤠🤠
I absolutely love this hat. It looks so good on. The fit is perfect. Medium. I will wear this hat for many years. So well made and the brim is perfect. Great everyday hat!
AHAmerican Hat Makers1 year agoKaren, thank you for this wonderful 5-star review! A perfect fit, a perfect brim, and so well-made—it sounds like you've found your perfect everyday hat. We build them to last, so we're happy you'll be wearing it for many years to come, especially heading into a hot August weekend! 🤠
- LPLisa P.Verified BuyerRated 5 out of 5 stars1 year agoHigh Noon Coverage!
Exactly what I was looking for, full coverage , breathable and stylish comfort . Great for trail riding, salt river float or wine tasting. Stayed put in monsoon rain and wind.
AHAmerican Hat Makers1 year agoLisa, thank you for the fantastic 5-star review! We love the sound of your adventures, from trail riding and river floats to wine tasting. We are especially thrilled to hear your Florence hat stayed put through monsoon rain and wind—that is a serious performance test! Stay stylish out there! 🤠
- JMJames M.Verified BuyerRated 5 out of 5 stars1 year agoHat
Well made
- STSharon T.Verified BuyerRated 5 out of 5 stars2 years agoLove it!
Nicely made. Packed and shipped with care so it arrived in perfect condition. Excellent service for excellent products.