Florence | Womens Wide Brim Straw Sun Hat
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Unlimited Free Exchanges | 90-Day Returns
Yes, we do mean unlimited. At American Hat Makers we want to make sure you love your hat, because it’s going to last a lifetime.
So if your hat is the wrong size or you just don’t love the style for any reason, then you can send it back for an exchange free of charge. That’s free shipping back to us and free shipping back to you.
Not sure about your fit? Call us! A real person and expert hat fitter will be on the other side of the line to answer any questions about fit, exchanges, style or returns 831-722-3324. Or click here and check out our “how to measure” guide. *Please note that any Sale items are final sale and not eligible for unlimited free exchanges.*
For full details and FAQs, click here to learn more or process an exchange.
American Hat Makers headwear is built to last a lifetime, so we want you to take your time falling in love with your new favorite hat.
Take 90-days to make sure your hat is the perfect fit and the perfect style. If for whatever reason you don’t love your hat and want to return it, we make it as easy as possible.
Just pay a small shipping and restocking fee of $9.83 (which will be automatically deducted from your refund amount), send back your hat, and you’re good to go.
Not sure about your fit? Call us! A real person and expert hat fitter will be on the other side of the line to answer any questions about fit, exchanges, style or returns 831-722-3324
For full details and FAQs, click here to learn more or process a return.
Our Hats have been seen on
Steven Tyler Musician
Jason Momoa Actor
Eiza Gonzalez Actress
Viola Davis Actress
Jamie Foxx Actor
Luis Guzman Actor
Anthony Anderson Actor
Doc Rivers Coach
- Top Grade Materials - Manufactured to the highest standard, our materials are put through rigorous testing to ensure their quality and then expertly crafted into one of our timeless designs. Our leather is supple, our felt is durable, and our straw tightly woven.
- Hats That Hold Their Shape - All American Hat Makers hats are guaranteed to hold their shape, and will not stretch or shrink with everyday wear. This mens leather cowboy hat can be restored even if it gets warped. Purchasing our lifetime refurbishment at checkout will guarantee that if your hat is accidentally damaged you can send it back to us for a painless and timely repair.
- They Fit! - Our hats fit! It sounds simple enough but with so many shapes and sizes of heads out there it can be a challenge. To overcome this obstacle we’ve designed several fit adjustment systems, all of which remain hidden behind the sweatband to keep your hat looking sharp from all angles. Check out more here.
Every one of our hats come with a 50 year guarantee. That means that if your hat fails in any way to meet your standards due to our craftsmanship then we’ll repair or replace your hat free of charge. So if your hat starts unraveling in 50 years, we’ll take it back and make it right.
Call us anytime! We don’t want to hide behind our website. We’re real people with a deep love and understanding for all of our hats; so any questions you have we’ll be ready to answer them. Need help picking out a hat? We can do that too! Not only can we help you with any questions or concerns you’re having, we can also help you find the perfect hat for your face shape and lifestyle.
We’re available 9am-5pm PST - give us a call at 831-722-3324
Our Hats have been seen in
Hat Sizing Chart
Standard Sizing Chart
|Our Size||Your Head Measurement
|Standard Hat Size|
|XS||20 - 20 7⁄8||52 - 53||6 1⁄2|
|SM||21 - 21 7⁄8||54 - 55||6 7⁄8|
|MD||22 - 22 3⁄4||56 - 57||7 1/8|
|LG||22 7⁄8 - 23 1⁄2||58 - 59||7 3⁄8|
|XL||23 5⁄8 - 24 1⁄4||60 - 61||7 5⁄8|
|2X||24 3⁄8 - 24 7⁄8||62 - 63||7 7⁄8|
|3X||25 - 25 5⁄8||64 - 65||8 1⁄8|
- Grab a soft measuring tape or a piece of string (like twine or a shoelace) and a ruler or measuring tool
- Wrap a soft tape or string around your head to measure about 1/4 to 1/2 inch above your ear and about 3/4 to an 1" inch above your brow line (see image)
- Mark the tape or your string, where it intersects, with your finger.
- Record your measurement in inches or centimeters (centimeters is often more accurate)
- If you're using a string, run it along side the ruler as many times as necessary to get a complete measurement
- MEASURE AGAIN!
- Always measure more than once until you get the same number twice
- Find your size in the chart for the perfect fit
Limited Sizing Chart
|Our Size||Your Head Measurement
|S/M||22 1/8 - 22 3/4||55 - 57|
|L/XL||22 7/8 - 23 5/8||58 - 60|
- JSJoby S.Verified BuyerI recommend this productRated 5 out of 5 stars1 year agoThis is my all time
This is my all time favorite hat ever! It is so comfortableI ordered a small it’s a perfect fit , and perfect for summer in the south! It is a great color - it goes with any wardrobe! I can’t say enough about what a great hat this is!
- NLNancy L.Verified BuyerI recommend this productRated 5 out of 5 stars2 years agoBEACH PERFECT!
This hat was a great hat to take to for a all day trip to the beach or on vacation. I loved the 3 1/2 inch brim to protect my face from the suns rays. It was lightweight and very breathable but I loved the fact that it kept its shape even after getting a little wet and carrying on a airplane. I had many other hats I have purchased that never kept shape after a vacation at the beach and flying back and forth. American Hat makers definitely is my #1.
- MEMaryAnn E.Verified BuyerI recommend this productRated 5 out of 5 stars9 seconds agoGREAT HAT
I WAS VERY PLEASED WITH THE HAT AND HAPPY TO RECEIVE IT SO SWIFTLY
- JGJoan Gardner D.Verified BuyerI recommend this productRated 5 out of 5 stars2 months agoIf you like hat’s you’ll love this look!!
I really love the quality and feel of my new Florence Womens Wide Brim Straw Hat. I can’t wait to wear it and show off!!! It feels really nice.
- CChristiVerified BuyerI recommend this productRated 5 out of 5 stars1 year agoBeautiful, Comfortable, Functional!!
I love this hat! I love the tan color in this one. It looks even better in person and it doesn’t with so many outfits! Great for lunch, dinner, rainy day (bc it’s coated) and even the pool I can’t say enough good things about. I typically wear a medium in AHF, but I decided to size up in this one and it’s much more comfortable in the summer heat with more room. It comes with an adjuster in it and it’s perfect! Would recommend this gorgeous hat over and over.
- LBLois B.Verified BuyerI do not recommend this productRated 1 out of 5 stars1 year agoNope
Awful- looked and felt like poured plastic, fit like a plastic bowl on your head- had I’d seen it in a store, would never have gotten it- only reason I gave it a one star was because there was no zeroAHAmerican Hat Makers1 year agoWe're sorry that you had a less than 5-star experience with us. We value your feedback because we want you to love the hat you get. Let us know if you need a replacement or refund, we're here to help.
- PKPatricia K.Verified BuyerI do not recommend this productRated 1 out of 5 stars1 year agoVery uncomfortable. Not at all
Very uncomfortable. Not at all up to the quality of all the other hats I have bought from this company.AHAmerican Hat Makers1 year agoHey Patricia, sorry if you're unhappy with your purchase this time. Let us know if you need a replacement, we're here to help. Please email us at email@example.com or contact us at 1.800.NICE.HAT so we can assist you on this matter and make things right for you.
- JMJane M.Verified BuyerI recommend this productRated 5 out of 5 stars1 year agoI wore my hat to
I wore my hat to the beach yesterday and I absolutely love, love, love it! It’s so comfortable and the quality is outstanding!
- ASAnthony S.Verified BuyerI recommend this productRated 5 out of 5 stars1 year agoThis is a nice light
This is a nice light and wide brim hat that is cool to wear and keeps the sun off my head and shoulders.
- KKimVerified BuyerI recommend this productRated 5 out of 5 stars1 year agoLightweight & beautiful
Wonderful hat. Well made. Great sun protection. I get compliments everytime I wear it.