We Are American Hat Makers

A close-up of a sewing machine stitching a beige woven hat with a brown leather trim, with a person's hand guiding the fabric.

50 Year Craftsman Guarantee

All our hats come with a lifetime warranty. What this means is that even if you bought a hat 50 years ago and it starts unraveling, we'll fix it or replace it, free of charge.

Three people wearing matching western-style outfits, including cowboy hats, cream button-up shirts, blue jeans, and boots, standing outdoors in a wooded setting with trees and leaf-covered ground.

Family Business

Second generation USA owned and operated. This company started as a family business, and has continued to stay a family business even through today

A man wearing a brown cowboy hat, brown leather vest, red and white plaid shirt, and blue jeans standing in a rustic western-themed room with shelves of cowboy hats behind him.

Been Here Since 1972

We work hard every day to continue to be the best hat makers in America. Though we are steeped in tradition, we embrace modern practices to deliver hats of the highest quality.

Our Hats Have Been Seen On

  • Top Grade Materials - Manufactured to the highest standard, our materials are put through rigorous testing to ensure their quality and then expertly crafted into one of our timeless designs. Our leather is supple, our felt is durable, and our straw tightly woven. 
  • Hats That Hold Their Shape - All American Hat Makers hats are guaranteed to hold their shape, and will not stretch or shrink with everyday wear. This mens leather cowboy hat can be restored even if it gets warped. Purchasing our lifetime refurbishment at checkout will guarantee that if your hat is accidentally damaged you can send it back to us for a painless and timely repair.
  • They Fit! - Our hats fit! It sounds simple enough but with so many shapes and sizes of heads out there it can be a challenge. To overcome this obstacle we’ve designed several fit adjustment systems, all of which remain hidden behind the sweatband to keep your hat looking sharp from all angles. Check out more here.

Every one of our hats come with a 50 year guarantee. That means that if your hat fails in any way to meet your standards due to our craftsmanship then we’ll repair or replace your hat free of charge. So if your hat starts unraveling in 50 years, we’ll take it back and make it right.

Call us anytime! We don’t want to hide behind our website. We’re real people with a deep love and understanding for all of our hats; so any questions you have we’ll be ready to answer them. Need help picking out a hat? We can do that too! Not only can we help you with any questions or concerns you’re having, we can also help you find the perfect hat for your face shape and lifestyle.

We’re available 9am-5pm PST - give us a call at 831-722-3324.

We dislike returns just as much as the next person, so we’ve vowed to ALWAYS make returns and exchanges painless. If you don’t like your hat, if it doesn’t fit, or you want a different one - we’ll help you. Read our full return and exchange policy here.

Click here to make a return.

Size Guide

Hats & headwear · inches & centimeters

Standard Sizing

Head measurement in inches and centimeters, with equivalent hat size.

Size IN CM HAT
OS One Size Fits Most — —
XS 20″ – 20⅞″ 52 – 53 cm 6½
SM 21″ – 21⅞″ 54 – 55 cm 6⅞
MD 22″ – 22¾″ 56 – 57 cm 7⅛
LG 22⅞″ – 23½″ 58 – 59 cm 7⅜
XL 23⅝″ – 24¼″ 60 – 61 cm 7⅝
2X 24⅜″ – 24⅞″ 62 – 63 cm 7⅞
3X 25″ – 25⅝″ 64 – 65 cm 8⅛

Flexfit Sizing

Size Head · in Head · cm
S/M 22⅛″ – 22¾″ 55 – 57 cm
L/XL 22⅞″ – 23⅝″ 58 – 60 cm

How To Measure Your Head

1

Grab a soft measuring tape or a piece of string (like twine or a shoelace) and a ruler or measuring tool

2

Wrap a soft tape or string around your head to measure about 1/4 to 1/2 inch above your ear and about 3/4 to an 1" inch above your brow line (see image).

Mark the tape or your string, where it intersects, with your finger.

3

Record your measurement in inches or centimeters (centimeters is often more accurate).

If you're using a string, run it along side the ruler as many times as necessary to get a complete measurement

4

MEASURE AGAIN!

Always measure more than once until you get the same number twice

5

Find your size in the chart for the perfect fit

Reviews

4.9
Rated 4.9 out of 5 stars
Based on 40 reviews
Slide 1 selected
SizingRated -0.1 on a scale of minus 2 to 2
DesignRated 4.9 on a scale of 1 to 5
Reviews Summary
Customers say this hat offers vibrant colors, excellent quality, and a comfortable fit thanks to the adjustable interior sizing. Many appreciate the versatile style that works for both casual and dressed-up occasions, and frequently mention pairing it with hatbands and accessories for personalization. The felt material feels sturdy and well-made. Most reviewers praise the value and note it outperforms cheaper alternatives. A few mention minor brim unevenness, and one customer wished for an included hatband. Overall, customers report receiving compliments and feeling confident wearing this hat.
Customers Talked About
40 reviews
  • TT
    Tiajuana T.
    Verified Buyer
    Reviewing
    Rancher | Womens Brown Wide Brim Felt Fedora Hat
    I recommend this product
    Size Purchased: SM
    Fit: Perfect
    Product Standouts Craftsmanship
    Comfort It is amazing!
    Rated 5 out of 5 stars
    Yesterday
    I love it!

    had such a wonderful experience at The Panama Hat Company of St. Augustine! Tony has an amazing selection of hats, with just about every style you can imagine. From start to finish, he was incredibly patient, attentive, and helpful throughout the entire process.

    I came in with a vision of having a Freddy Krueger-inspired hat created, and Tony brought that vision to life. What I appreciated most was being able to watch the process and be involved every step of the way. He allowed me to try the hat on throughout the process, making adjustments along the way to ensure I was completely satisfied with the final look.

    It was raining that day, and Tony went the extra mile to protect my finished hat by carefully placing it in a plastic bag before I left. He also took the time to explain how to properly care for it, including the importance of not laying it flat because of the beautiful curve he had created. He even gave me a small plastic hat stand to help preserve its shape.

    Tony is not only a talented and knowledgeable hat maker, but he’s also just a really cool guy! You can tell he takes pride in his craft and genuinely cares about his customers. His staff was professional, the shop was clean and welcoming, and the entire experience was a pleasure.

    If you’re ever in St. Augustine, I highly recommend stopping by The Panama Hat Company of St. Augustine. Whether you’re looking for the perfect hat or something uniquely your own, Tony is definitely someone you want to see. You…

    AH Profile picture for American Hat Makers
    American Hat Makers
    3 minutes ago

    We're glad you found the perfect hat and had such a great time bringing your vision to life. Your kind words about Tony and his team's craftsmanship and customer service mean so much. We appreciate you sharing your experience and hope you enjoy your unique hat for years to come!

  • JB
    Jan B.
    Verified Buyer
    Reviewing
    Rancher | Womens Dirty Blue Wide Brim Felt Fedora Hat
    I recommend this product
    Size Purchased: MD
    Fit: Perfect
    How many AHM hats do you own? This is my 1st, This is my 2nd
    Comfort I am happy!
    Rated 5 out of 5 stars
    5 days ago
    Interesting hat

    I'm not really used to such a flat brim, but I really like the color.

    AH Profile picture for American Hat Makers
    American Hat Makers
    4 days ago

    Thanks for sharing your feedback! We’re glad you’re happy with the comfort and loving the color. We hope the flat brim grows on you and becomes a favorite!

  • LV
    Lauren V.
    Verified Buyer
    Reviewing
    Rancher | Womens Fawn Wide Brim Felt Fedora Hat
    I recommend this product
    Size Purchased: LG
    Fit: Perfect
    Face Type: Round
    Head Shape: Round Oval
    How many AHM hats do you own? This is my 1st
    Product Standouts High Quality, Craftsmanship, Attracts Compliments
    Comfort It is amazing!
    Rated 5 out of 5 stars
    2 weeks ago
    Beautiful hat ….and exemplary service experience

    This is the first rancher or cowboy hat that I’ve ever purchased. I bought it online for a trip to Nashville and when it arrived, I had ordered the wrong size. I was able to exchange it on the website without having to pay for another hat as long as I promised to ship it back, they actually went ahead and processed the exchange and sent me out the next hat right away so that I would have it in time for my trip and then I just dropped off the hat that was too small and sent it back and I didn’t have to pay extra and everything came in time. I was just so pleased with the functionality of the return and exchange on the website and the experience as a customer. I have gotten so many compliments on the hat all weekend long in Nashville and even the Uber driver and my boyfriend ….everybody I’ve run into keeps telling me how beautiful the hat is !! Thank you . I will definitely be back.

    AH Profile picture for American Hat Makers
    American Hat Makers
    2 weeks ago

    We’re thrilled to hear that the exchange process worked smoothly and that we were able to get the right size to you in time for your Nashville trip. Even better, we’re glad to hear how many compliments you received on your hat! We truly appreciate your support and look forward to helping you find your next hat.

  • MC
    Michelle C.
    Verified Buyer
    Reviewing
    Rancher | Womens Soft Pink Wide Brim Felt Fedora Hat
    I recommend this product
    Size Purchased: SM
    Fit: Small
    Face Type: Long
    Head Shape: Round Oval
    How many AHM hats do you own? This is my 1st
    Product Standouts High Quality
    Comfort Ehh its okay
    Rated 5 out of 5 stars
    3 months ago
    Love! Love! Love!

    Life isn’t completes without this beauty!

    AH Profile picture for American Hat Makers
    American Hat Makers
    3 months ago

    Thank you so much for the love and support! We’re really glad to hear you’re enjoying the hat and that it’s bringing you that kind of joy. We also appreciate the honest note on comfort—it helps us keep improving.

  • HD
    HAWLEY D.
    Verified Buyer
    Reviewing
    Rancher Vivid | Womens Colored Felt Fedora Hat
    I recommend this product
    Size Purchased: LG
    Fit: Perfect
    Face Type: Diamond
    Head Shape: Long Oval
    How many AHM hats do you own? I have 5-10
    Product Standouts High Quality, Craftsmanship, Attracts Compliments, Great Gift
    Comfort I am happy!, It is amazing!
    Rated 5 out of 5 stars
    4 months ago
    Beautiful!

    This hat is not only beautiful to wear. It makes you feel beautiful when you wear it! The color is so vibrant. It’s gorgeous. With American Hat Makers easy to fit Velcro inside the hat it’s like it was made for your head. I added a leather band I bought from AHM’s and some feathers I had and I feel like I’m styling!

    AH Profile picture for American Hat Makers
    American Hat Makers
    4 months ago

    Thank you! Love hearing this. Sounds like you really made the hat your own with the band and feathers — that’s the best part of a great hat. Glad the fit worked out perfectly too. Enjoy all the compliments and keep styling.

  • BS
    Brower, S.
    Verified Buyer
    Reviewing
    Rancher | Womens Wide Brim Felt Fedora Hat
    I recommend this product
    How many American Hat Maker Hats do you have? This is my 1st
    Product Standouts High Quality, Attracts Compliments
    Comfort It is amazing!
    Rated 5 out of 5 stars
    1 year ago
    Love It!

    From ordering - customer service - and the quality - I was impressed!

    AH Profile picture for American Hat Makers
    American Hat Makers
    1 year ago

    Hey Brower, thank you for that wonderful 5-star review! We're absolutely thrilled to hear you had such a fantastic experience with your Rancher hat from start to finish! It means so much to us knowing that everything from the ordering process to our customer service and the quality of your hat left such a great impression. Thanks for taking the time to share your experience with us and being part of our hat-loving family! 🤠

  • CC
    Cynthia C.
    Verified Buyer
    Reviewing
    Rancher | Womens Wide Brim Felt Fedora Hat
    I recommend this product
    Face Type? Round
    Head Shape Round Oval
    How many American Hat Maker Hats do you have? This is my 1st
    Product Standouts High Quality
    Comfort It is amazing!
    Rated 5 out of 5 stars
    1 year ago
    Rancher | Woman's Wide Brim Felt Fedora Hat

    My hat arrived and thanks to your size guide was the right fit! I wore it and couldn't have been more pleased! Quality and Felt is amazing! Thank You!!!!

    AH Profile picture for American Hat Makers
    American Hat Makers
    1 year ago

    Thank you so much, Cynthia! 🤠✨ Your kind words and 5-Stars drive us on our journey to provide the best product and customer service possible. We can't wait to continue outfitting you with more iconic styles that keep you feeling confident and fashionable for years to come.

  • KN Profile picture for Kat N.
    Kat N.
    Verified Buyer
    Reviewing
    Rancher Vivid | Womens Colored Felt Fedora Hat
    I recommend this product
    Face Type? Long, Square
    Head Shape Round Oval
    How many American Hat Maker Hats do you have? This is my 1st
    Product Standouts High Quality, Attracts Compliments, Unique, Craftsmanship
    Comfort It is amazing!
    Rated 5 out of 5 stars
    2 years ago
    Perfectly Pink

    Love love love the color and it fits amazingly well!

    AH Profile picture for American Hat Makers
    American Hat Makers
    2 years ago

    Love love love you back Kat1 Thank you for the 5-star review and the awesome pictures!

  • AT
    Ashley T.
    Verified Buyer
    Reviewing
    Rancher | Womens Wide Brim Felt Fedora Hat
    I recommend this product
    Rated 5 out of 5 stars
    2 years ago
    Excellent Quality

    Great quality and beautifully made, I wore it to a country concert but can easily be worn with many styles.

    AH Profile picture for American Hat Makers
    American Hat Makers
    2 years ago

    Thank you so much for your review! Your review made our day, and the photo you shared is the icing on the cake! We're thrilled to have been a part of your positive experience, and we hope to create many more memories together. Enjoy!

  • MA Profile picture for Mackenzie A.
    Mackenzie A.
    Verified Reviewer
    Reviewing
    Rancher Vivid | Womens Colored Felt Fedora Hat
    I recommend this product
    Rated 5 out of 5 stars
    2 years ago
    Love my hat

    The color of the red rancher hat is phenomenal. Very pretty and such a statement piece. I love this hat and will definitely be wearing it out and using it for my photography client closet!

    AH Profile picture for American Hat Makers
    American Hat Makers
    2 years ago

    Thank you so much for taking the time to share your positive shopping experience with us! We're ecstatic that you not only enjoyed our service but also took the time to share a photo. Thanks for being a valued customer!