Florence | Mens Cream Wide Brim Firm Straw Sun Hat
Yes, we do mean unlimited. At American Hat Makers we want to make sure you love your hat, because it’s going to last a lifetime.
So if your hat is the wrong size or you just don’t love the style for any reason, then you can send it back for an exchange free of charge. That’s free shipping back to us and free shipping back to you.
Not sure about your fit? Call us! A real person and expert hat fitter will be on the other side of the line to answer any questions about fit, exchanges, style or returns 831-722-3324. Or click here: Hat Sizes for our full guide.
*Please note that any Sale items are final sale and not eligible for unlimited free exchanges.*
For full details and FAQs, click here to learn more or process an exchange.
American Hat Makers headwear is built to last a lifetime, so we want you to take your time falling in love with your new favorite hat.
Take 90-days to make sure your hat is the perfect fit and the perfect style. If for whatever reason you don’t love your hat and want to return it, we make it as easy as possible.
Just pay a small shipping and restocking fee of $9.81 (which will be automatically deducted from your refund amount), send back your hat, and you’re good to go.
Not sure about your fit? Call us! A real person and expert hat fitter will be on the other side of the line to answer any questions about fit, exchanges, style or returns 831-722-3324.
For full details and FAQs, click here to learn more or process a return.
Our Hats Have Been Seen On
- Top Grade Materials - Manufactured to the highest standard, our materials are put through rigorous testing to ensure their quality and then expertly crafted into one of our timeless designs. Our leather is supple, our felt is durable, and our straw tightly woven.
- Hats That Hold Their Shape - All American Hat Makers hats are guaranteed to hold their shape, and will not stretch or shrink with everyday wear. This mens leather cowboy hat can be restored even if it gets warped. Purchasing our lifetime refurbishment at checkout will guarantee that if your hat is accidentally damaged you can send it back to us for a painless and timely repair.
- They Fit! - Our hats fit! It sounds simple enough but with so many shapes and sizes of heads out there it can be a challenge. To overcome this obstacle we’ve designed several fit adjustment systems, all of which remain hidden behind the sweatband to keep your hat looking sharp from all angles. Check out more here.
Every one of our hats come with a 50 year guarantee. That means that if your hat fails in any way to meet your standards due to our craftsmanship then we’ll repair or replace your hat free of charge. So if your hat starts unraveling in 50 years, we’ll take it back and make it right.
Call us anytime! We don’t want to hide behind our website. We’re real people with a deep love and understanding for all of our hats; so any questions you have we’ll be ready to answer them. Need help picking out a hat? We can do that too! Not only can we help you with any questions or concerns you’re having, we can also help you find the perfect hat for your face shape and lifestyle.
We’re available 9am-5pm PST - give us a call at 831-722-3324.
We dislike returns just as much as the next person, so we’ve vowed to ALWAYS make returns and exchanges painless. If you don’t like your hat, if it doesn’t fit, or you want a different one - we’ll help you. Read our full return and exchange policy here.
Our Hats Have Been Seen In
Hat Sizing Chart
Standard Sizing Chart
Centimeters
Inches
| Our Size | Your Head Measurement | Standard Hat Size | |
|---|---|---|---|
| OS | One Size Fits Most | One Size Fits Most | - |
| XS | 20" - 20 7⁄8" | 52cm - 53cm | 6 1⁄2 |
| SM | 21" - 21 7⁄8" | 54cm - 55cm | 6 7⁄8 |
| MD | 22" - 22 3⁄4" | 56cm - 57cm | 7 1/8 |
| LG | 22 7⁄8" - 23 1⁄2" | 58cm - 59cm | 7 3⁄8 |
| XL | 23 5⁄8" - 24 1⁄4" | 60cm - 61cm | 7 5⁄8 |
| 2X | 24 3⁄8" - 24 7⁄8" | 62cm - 63cm | 7 7⁄8 |
| 3X | 25" - 25 5⁄8" | 64cm - 65cm | 8 1⁄8 |
How to Measure Your Head
- Grab a soft measuring tape or a piece of string (like twine or a shoelace) and a ruler or measuring tool
- Wrap a soft tape or string around your head to measure about 1/4 to 1/2 inch above your ear and about 3/4 to an 1" inch above your brow line (see image)
- Mark the tape or your string, where it intersects, with your finger.
- Record your measurement in inches or centimeters (centimeters is often more accurate)
- If you're using a string, run it along side the ruler as many times as necessary to get a complete measurement
- MEASURE AGAIN!
- Always measure more than once until you get the same number twice
- Find your size in the chart for the perfect fit
Flexfit Sizing Chart
Centimeters
Inches
| Our Size | Your Head Measurement | |
|---|---|---|
| S/M | 22 1/8" - 22 3/4" | 55cm - 57cm |
| L/XL | 22 7/8" - 23 5/8" | 58cm - 60cm |
Reviews
- TLThomas L. C.Verified BuyerReviewingFlorence | Mens Wide Brim Firm Straw Sun HatI recommend this productSize Purchased: LGFit: PerfectFace Type: LongHead Shape: Long OvalHow many AHM hats do you own? This is my 2ndRated 5 out of 5 stars1 week agoReally, really niccce
The Florence, cream colored. Gorgeous Sun hat and it feels great! It’s sturdy and classy and …. Is ventilated!
AHAmerican Hat Makers1 week agoWe’re glad to hear you’re loving the Florence in cream. It’s great to know the look, feel, and ventilation are all hitting the mark for you. That combo of classy and breathable is exactly what we were going for.
Thanks again for sharing your experience with us!
- LTLyman T.Verified BuyerReviewingFlorence | Mens Wide Brim Firm Straw Sun HatI recommend this productSize Purchased: XLFit: PerfectFace Type: LongHead Shape: Long OvalHow many AHM hats do you own? I have 5-10Rated 5 out of 5 stars2 weeks agoI like my hat
I have several of American hats and I love them all. They fit good and look good and they are a good price.
Thanks
Lyman
AHAmerican Hat Makers2 weeks agoReally appreciate you taking the time to share that, Lyman—thank you. We’re glad to hear your hats are fitting well, looking good, and holding up at a fair price. We truly appreciate your continued support.
- MAMark A.Verified BuyerReviewingFlorence | Mens Wide Brim Firm Straw Sun HatI recommend this productSize Purchased: XLFit: PerfectFace Type: Round, LongHead Shape: Long OvalHow many AHM hats do you own? This is my 1stRated 5 out of 5 stars4 weeks agoweek one in punta Cana
thank you for making a wonderful hat that's durable to take to the beach and then out for dinner. received lots of nice comments from resort staff, and family. also worked well in tropical rain. This hat's a winner at keeping cool in full 86 degree Sun.
AHAmerican Hat Makers4 weeks agoGreat to know it held up well in Punta Cana, especially with the heat, beach use, and even tropical rain. Also nice bonus getting compliments from the resort staff and family—that’s always a good sign it’s a standout piece.
Thanks for sharing the feedback.
- EAEllery A. S.Verified BuyerReviewingFlorence | Mens Wide Brim Firm Straw Sun HatI recommend this productSize Purchased: XLFit: PerfectFace Type: RoundHead Shape: Round OvalHow many AHM hats do you own? I have 10+Rated 5 out of 5 stars1 month agoFantastic Hat
Good hat for vary sunny hot days work like herding cattle and or on a hot sunny day of fishing.
AHAmerican Hat Makers1 month agoThanks so much for sharing this—we’re really glad to hear the hat is holding up well for you on those hot, sunny days out working and fishing. That kind of real-world use is exactly what we design them for, and we appreciate you taking the time to let us know!
- MCMario C.Verified BuyerReviewingFlorence | Mens Wide Brim Firm Straw Sun HatI recommend this productSize Purchased: LGFit: PerfectFace Type: SquareHead Shape: Round OvalHow many AHM hats do you own? This is my 1stRated 5 out of 5 stars5 months agoTop Hatter
Quality craftsmanship, attractive design. Ordering user friendly, fast delivery in solid packaging. Highly recommend!
AHAmerican Hat Makers5 months agoThanks so much, Mario! We’re glad to hear you’re happy with the craftsmanship, design, and overall experience. We really appreciate your recommendation!
- JHJohn H.Verified BuyerReviewingFlorence | Mens Wide Brim Firm Straw Sun HatI recommend this productSize Purchased: LGFit: PerfectFace Type: RoundHead Shape: Round OvalHow many AHM hats do you own? This is my 4thRated 5 out of 5 stars7 months agoMy favorite hat
My favorite place to order hats
American Hat Makers has the very best shipping time and as far as I’m concerned the very best “ top shelf “ hats on the market!
AHAmerican Hat Makers7 months agoThanks so much for the kind words, John! We really appreciate it. We're thrilled to hear you enjoy our hats and our shipping, and your support means a lot to us. Your feedback truly makes our day!
- JBJobe B.Verified BuyerReviewingFlorence | Mens Wide Brim Firm Straw Sun HatI recommend this productSize Purchased: MDFit: PerfectFace Type: RoundHead Shape: Round OvalHow many AHM hats do you own? This is my 3rdRated 4 out of 5 stars9 months agoGreat hat. Weird stains
Took brand new hat to beach. Did not get in the ocean at all but by end of week, brown stains along rim. American Hatmakers provided completely new hat (bought the warranty) no questions asked. Love their service!
AHAmerican Hat Makers9 months agoThank you for sharing your experience! We’re sorry to hear about the staining, but so glad you had the warranty and that our team could get you a fresh hat right away! Please let us know if there's anything else we can help you with! We’re always here to back you up so you can keep enjoying your hat without worry.
- PVPeter V.Verified BuyerReviewingFlorence | Mens Wide Brim Firm Straw Sun HatI recommend this productSize Purchased: XLFit: PerfectFace Type: Heart ShapedHead Shape: Long OvalHow many AHM hats do you own? This is my 1stRated 5 out of 5 stars10 months agoLove my new hat
I love my new hat, but more importantly, my wife loves me in my new hat. Ordering was a snap. It was delivered as promised. It was package perfectly, and I received it without a blemish.
AHAmerican Hat Makers10 months agoPeter, thank you for the fantastic 5-star review! We're absolutely thrilled that you love your new Florence hat, but honestly, the fact that your wife loves you in it too is the ultimate seal of approval! It sounds like we've got a winner on our hands. We're so glad everything from ordering to delivery went perfectly, and that your hat arrived in pristine condition. Thank you for sharing your experience with us! 🤠
- DSDavid S.Verified BuyerReviewingFlorence | Mens Wide Brim Firm Straw Sun HatI recommend this productFace Type? RoundHead Shape Round OvalHow many American Hat Maker Hats do you have? This is my 2ndRated 5 out of 5 stars1 year agoLightweight & great fit
An absolute great hat for warm weather. Extremely lightweight with a perfect snug, comfortable fit. My AHM felt is a large so I ordered this hat in a large. Exact fit!
AHAmerican Hat Makers1 year agoHey David S! Woohoo, 5 stars – thanks a million! We're absolutely thrilled to hear your Florence hat is hitting all the right notes with that perfect lightweight feel and spot-on fit! It's brilliant knowing you've found your ideal warm weather companion. Thanks for sharing your awesome experience and being part of our hat-loving family! 🤠
- CEChris E.Verified BuyerReviewingFlorence | Mens Wide Brim Firm Straw Sun HatI recommend this productFace Type? Round, SquareHead Shape Round OvalHow many American Hat Maker Hats do you have? This is my 3rdRated 5 out of 5 stars1 year agoSummertimes calling.
Excellent hat for summer, light weight and durable.
AHAmerican Hat Makers1 year agoChris, thank you for that wonderful 5-star review! We're absolutely thrilled to hear how much you're enjoying your Florence Wide Brim Straw Sun Hat. It's music to our ears when customers highlight exactly what makes our hats special - the lightweight comfort and durability that's perfect for those sunny summer days. Thanks so much for taking the time to share your experience with us - it truly makes our day! 🤠