A man wearing Mens Florence Cream Wide Brim Straw Sun Hat on an angle view
Mens Florence Cream Wide Brim Straw Sun Hat by American Hat Makers
A man wearing Mens Florence Cream Wide Brim Straw Sun Hat on a front view
Mens Florence Cream Wide Brim Straw Sun Hat by American Hat Makers
Florence Cream Straw Sun Hat by American Hat Makers
Florence Cream Straw Sun Hat by American Hat Makers
A man wearing stripes and a Florence Cream Straw Sun Hat
Mens Tan Wide Brim Straw Sun Hat by American Hat Makers
Florence Tan Straw Sun Hat by American Hat Makers
Florence Cream Mens Straw Hat Infographics
Florence Tan Straw Sun Hat by American Hat Makers
Florence Tan Straw Sun Hat by American Hat Makers
A man wearing Mens Florence Cream Wide Brim Straw Sun Hat on an angle view
Mens Florence Cream Wide Brim Straw Sun Hat by American Hat Makers
A man wearing Mens Florence Cream Wide Brim Straw Sun Hat on a front view
Mens Florence Cream Wide Brim Straw Sun Hat by American Hat Makers
Florence Cream Straw Sun Hat by American Hat Makers
Florence Cream Straw Sun Hat by American Hat Makers
A man wearing stripes and a Florence Cream Straw Sun Hat
Mens Tan Wide Brim Straw Sun Hat by American Hat Makers
Florence Tan Straw Sun Hat by American Hat Makers
Florence Cream Mens Straw Hat Infographics
Florence Tan Straw Sun Hat by American Hat Makers
Florence Tan Straw Sun Hat by American Hat Makers
4.7
Rated 4.7 out of 5 stars
4.7 Stars (424 Reviews)

Florence | Mens Wide Brim Straw Sun Hat

$77.00 Sale Save
Color Cream
PICK A SIZE
Click Here for Sizing

Pre-Mother's Day Sale is live!
Use Code: MOM25 at Checkout for 25% Off.

100% Happiness Exchange Policy

Returns within 90 days receive a full refund.

SHIPS IN 1 DAY | GUARANTEED

Fast Shipping, like a Cheetah

The Florence Men's Straw Sun Hat combines the classic Panama hat style and comfort, without breaking the bank. Featuring a 3 1/2" wide brim, and a 4 1/2" breathable crown design, this hat is perfect for the days you'll spend lounging in a beach chair sipping mojitos. A sewn-in elastic sweatband means you'll have all day comfort but we also include 2 free adhesive reducers to make sure it's a perfect fit (a $10 value).

  • Brim Measures 3 1/2" Crown Measures 4 1/2"
  • 1/2" Width Leather Hatband
  • Midweight Firm Straw
  • Chinstrap Included for Windy Days
  • Sweatband Liner for Perfect Fit
  • Sewn-in elastic sweatband creates a snug and secure fit
  • Often ordered one size bigger and adjusted down using size reducers (included)
  • Package includes two (free) adhesive size reducers to achieve a perfect fit, a $10 value

Yes, we do mean unlimited. At American Hat Makers we want to make sure you love your hat, because it’s going to last a lifetime.

So if your hat is the wrong size or you just don’t love the style for any reason, then you can send it back for an exchange free of charge. That’s free shipping back to us and free shipping back to you.

Not sure about your fit? Call us! A real person and expert hat fitter will be on the other side of the line to answer any questions about fit, exchanges, style or returns 831-722-3324. Or click here: Hat Sizes for our full guide.

*Please note that any Sale items are final sale and not eligible for unlimited free exchanges.*

For full details and FAQs, click here to learn more or process an exchange.

American Hat Makers headwear is built to last a lifetime, so we want you to take your time falling in love with your new favorite hat.

Take 90-days to make sure your hat is the perfect fit and the perfect style. If for whatever reason you don’t love your hat and want to return it, we make it as easy as possible.

Just pay a small shipping and restocking fee of $9.83 (which will be automatically deducted from your refund amount), send back your hat, and you’re good to go.

Not sure about your fit? Call us! A real person and expert hat fitter will be on the other side of the line to answer any questions about fit, exchanges, style or returns 831-722-3324.

For full details and FAQs, click here to learn more or process a return.

We are American Hat Makers

50 Year Craftsman Guarantee

All our hats come with a lifetime warranty. What this means is that even if you bought a hat 50 years ago and it starts unraveling, we'll fix it or replace it, free of charge.

Family Business

Second generation USA owned and operated. This company started as a family business, and has continued to stay a family business even through today

HANDCRAFTED SINCE 1972

We work hard every day to continue to be the best hat makers in America. Though we are steeped in tradition, we embrace modern practices to deliver hats of the highest quality.

Our Hats Have Been Seen On

  • Top Grade Materials - Manufactured to the highest standard, our materials are put through rigorous testing to ensure their quality and then expertly crafted into one of our timeless designs. Our leather is supple, our felt is durable, and our straw tightly woven. 
  • Hats That Hold Their Shape - All American Hat Makers hats are guaranteed to hold their shape, and will not stretch or shrink with everyday wear. This mens leather cowboy hat can be restored even if it gets warped. Purchasing our lifetime refurbishment at checkout will guarantee that if your hat is accidentally damaged you can send it back to us for a painless and timely repair.
  • They Fit! - Our hats fit! It sounds simple enough but with so many shapes and sizes of heads out there it can be a challenge. To overcome this obstacle we’ve designed several fit adjustment systems, all of which remain hidden behind the sweatband to keep your hat looking sharp from all angles. Check out more here.

Every one of our hats come with a 50 year guarantee. That means that if your hat fails in any way to meet your standards due to our craftsmanship then we’ll repair or replace your hat free of charge. So if your hat starts unraveling in 50 years, we’ll take it back and make it right.

Call us anytime! We don’t want to hide behind our website. We’re real people with a deep love and understanding for all of our hats; so any questions you have we’ll be ready to answer them. Need help picking out a hat? We can do that too! Not only can we help you with any questions or concerns you’re having, we can also help you find the perfect hat for your face shape and lifestyle.

We’re available 9am-5pm PST - give us a call at 831-722-3324.

We dislike returns just as much as the next person, so we’ve vowed to ALWAYS make returns and exchanges painless. If you don’t like your hat, if it doesn’t fit, or you want a different one - we’ll help you. Read our full return and exchange policy here.

Click here to make a return.

Our Hats Have Been Seen In

Hat Sizing Chart

Standard Sizing Chart

Centimeters

Inches

Our Size Your Head Measurement Standard Hat Size
OS One Size Fits Most One Size Fits Most -
XS 20" - 20 7⁄8" 52cm - 53cm 6 1⁄2
SM 21" - 21 7⁄8" 54cm - 55cm 6 7⁄8
MD 22" - 22 3⁄4" 56cm - 57cm 7 1/8
LG 22 7⁄8" - 23 1⁄2" 58cm - 59cm 7 3⁄8
XL 23 5⁄8" - 24 1⁄4" 60cm - 61cm 7 5⁄8
2X 24 3⁄8" - 24 7⁄8" 62cm - 63cm 7 7⁄8
3X 25" - 25 5⁄8" 64cm - 65cm 8 1⁄8

How to Measure Your Head

  1. Grab a soft measuring tape or a piece of string (like twine or a shoelace) and a ruler or measuring tool
  2. Wrap a soft tape or string around your head to measure about 1/4 to 1/2 inch above your ear and about 3/4 to an 1" inch above your brow line (see image)
    • Mark the tape or your string, where it intersects, with your finger.
  3. Record your measurement in inches or centimeters (centimeters is often more accurate)
    • If you're using a string, run it along side the ruler as many times as necessary to get a complete measurement
  4. MEASURE AGAIN!
    • Always measure more than once until you get the same number twice
  5. Find your size in the chart for the perfect fit

Flexfit Sizing Chart

Centimeters

Inches

Our Size Your Head Measurement
S/M 22 1/8" - 22 3/4" 55cm - 57cm
L/XL 22 7/8" - 23 5/8" 58cm - 60cm

Reviews

4.7
Rated 4.7 out of 5 stars
Based on 424 reviews
Total 5 star reviews: 342 Total 4 star reviews: 51 Total 3 star reviews: 12 Total 2 star reviews: 10 Total 1 star reviews: 9
93%would recommend this product
Customer-uploaded media carousel. Press left and right arrows to navigate. Press space or enter to open more details.
Slide 1 selected
424 reviews
  • DB
    Douglas B.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    Nice hat

    It was every thing I hoped it would be. Great fit, fast delivery and a great company to do business with. I would not hesitate to purchase again! Thank you

    AH Profile picture for American Hat Makers
    American Hat Makers
    3 weeks ago

    Thank you so much for your wonderful review! Seeing your photo brings a big smile to our faces! We're delighted that you enjoyed your time with us and appreciate you sharing this memory with us and others. We can't wait to welcome you back!

  • RH
    Rickie H.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    5 months ago
    Florence | Mens Wide Brim Straw Sun Hat

    Thank You! As Advertised, XLNT SELLER!

    Well described and well packed, very professional,

    A+++

    AH Profile picture for American Hat Makers
    American Hat Makers
    4 months ago

    Thank you for your positive review. It's a delight to receive such kind words and such a reward knowing that our efforts have made a difference in your shopping experience. We look forward to serving all of your hat needs in the future.

  • LA Profile picture for Larry A.
    Larry A.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    Styling and profiling!

    Great stylish hat for sun protection! This is my second one my old one was given away in Wuatemala.

    AH Profile picture for American Hat Makers
    American Hat Makers
    6 months ago

    You both look amazing! Seeing your photo brings a big smile to our faces! We're delighted that you enjoyed your time with us and appreciate you sharing this memory with us and others. We can't wait to serve you again soon.

  • DS
    Duane S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    NICE, NICE HAT

    The Florence has lots of ventilation, which I really like; AND a 4 1/2” crown which doesn’t touch the top of my head. The wide brim keeps the sun off my face which is why I bought this hat in the first place. Love it!

    AH Profile picture for American Hat Makers
    American Hat Makers
    6 months ago

    We greatly appreciate your feedback and are delighted to learn that you're enjoying the Florence | Mens Wide Brim Straw Sun Hat. The photo you shared is the icing on the cake! We're thrilled to have been a part of your positive experience, and we hope to create many more memories together.

  • C Profile picture for Chris
    Chris
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    Excellent well made very comfortable hat

    I purchased this hat back in June for a wedding on the 22nd of September 2023.

    I only wore it once prior and it was very comfortable. Perfect fit size large.

    Thank you!

    I will visit your store again in the near future

    AH Profile picture for American Hat Makers
    American Hat Makers
    6 months ago

    Your photo speaks volumes about your experience with us! We're honored to be a part of your special moments. It's customers like you who make our work so rewarding.

  • BB
    Bob B.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    7 months ago
    It fits

    Is a good quality hat that actually fits my head. I’m really enjoying wearing it.

    AH Profile picture for American Hat Makers
    American Hat Makers
    7 months ago

    We’re so happy you’re loving your hat! Thanks so much for supporting American Hat Makers.

  • GG
    Gene G.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    8 months ago
    Excellent hat, Fits great!

    I will buy another one, that's for sure. Excellent quality! And looks great..

    AH Profile picture for American Hat Makers
    American Hat Makers
    8 months ago

    You look amazing! Enjoy your new hat!

  • DW
    David W.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    10 months ago
    Perfect fit, very easy to shape to my preference, and seems to be a very well made hat. I absolutely love it!

    Love it! Thank you American Hat Makers!

    AH Profile picture for American Hat Makers
    American Hat Makers
    10 months ago

    Thank you for the wonderful feedback, David. It looks great on you.

  • RB
    Richard B.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    10 months ago
    First Time Buyer

    The Florence Men's Wide Brim Straw Sun Hat was everything I had hoped it would be. Size wise, it fit perfectly. The event I wore it to drew a number of great compliments. I look forward to lots of wear from it in the future.

    AH Profile picture for American Hat Makers
    American Hat Makers
    10 months ago

    Yay! Happy to hear that, Richard. Good to know that a lot of people loves it.

  • RF
    Ronald f.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    It’s probably the best hat

    It’s probably the best hat I’ve ever bought. Feels great on my head, outstanding craftsmanship, and the hat size fits perfectly. I’m getting a lot of great compliments on it as well.

    Thanks Ron! LOVE LOVE THIS HAT

Reviews LoadedReviews Added