Florence | Mens Wide Brim Straw Sun Hat
Yes, we do mean unlimited. At American Hat Makers we want to make sure you love your hat, because it’s going to last a lifetime.
So if your hat is the wrong size or you just don’t love the style for any reason, then you can send it back for an exchange free of charge. That’s free shipping back to us and free shipping back to you.
Not sure about your fit? Call us! A real person and expert hat fitter will be on the other side of the line to answer any questions about fit, exchanges, style or returns 831-722-3324. Or click here: Hat Sizes for our full guide.
*Please note that any Sale items are final sale and not eligible for unlimited free exchanges.*
For full details and FAQs, click here to learn more or process an exchange.
American Hat Makers headwear is built to last a lifetime, so we want you to take your time falling in love with your new favorite hat.
Take 90-days to make sure your hat is the perfect fit and the perfect style. If for whatever reason you don’t love your hat and want to return it, we make it as easy as possible.
Just pay a small shipping and restocking fee of $9.81 (which will be automatically deducted from your refund amount), send back your hat, and you’re good to go.
Not sure about your fit? Call us! A real person and expert hat fitter will be on the other side of the line to answer any questions about fit, exchanges, style or returns 831-722-3324.
For full details and FAQs, click here to learn more or process a return.
Our Hats Have Been Seen On
- Top Grade Materials - Manufactured to the highest standard, our materials are put through rigorous testing to ensure their quality and then expertly crafted into one of our timeless designs. Our leather is supple, our felt is durable, and our straw tightly woven.
- Hats That Hold Their Shape - All American Hat Makers hats are guaranteed to hold their shape, and will not stretch or shrink with everyday wear. This mens leather cowboy hat can be restored even if it gets warped. Purchasing our lifetime refurbishment at checkout will guarantee that if your hat is accidentally damaged you can send it back to us for a painless and timely repair.
- They Fit! - Our hats fit! It sounds simple enough but with so many shapes and sizes of heads out there it can be a challenge. To overcome this obstacle we’ve designed several fit adjustment systems, all of which remain hidden behind the sweatband to keep your hat looking sharp from all angles. Check out more here.
Every one of our hats come with a 50 year guarantee. That means that if your hat fails in any way to meet your standards due to our craftsmanship then we’ll repair or replace your hat free of charge. So if your hat starts unraveling in 50 years, we’ll take it back and make it right.
Call us anytime! We don’t want to hide behind our website. We’re real people with a deep love and understanding for all of our hats; so any questions you have we’ll be ready to answer them. Need help picking out a hat? We can do that too! Not only can we help you with any questions or concerns you’re having, we can also help you find the perfect hat for your face shape and lifestyle.
We’re available 9am-5pm PST - give us a call at 831-722-3324.
We dislike returns just as much as the next person, so we’ve vowed to ALWAYS make returns and exchanges painless. If you don’t like your hat, if it doesn’t fit, or you want a different one - we’ll help you. Read our full return and exchange policy here.
Our Hats Have Been Seen In
Hat Sizing Chart
Standard Sizing Chart
Centimeters
Inches
| Our Size | Your Head Measurement | Standard Hat Size | |
|---|---|---|---|
| OS | One Size Fits Most | One Size Fits Most | - |
| XS | 20" - 20 7⁄8" | 52cm - 53cm | 6 1⁄2 |
| SM | 21" - 21 7⁄8" | 54cm - 55cm | 6 7⁄8 |
| MD | 22" - 22 3⁄4" | 56cm - 57cm | 7 1/8 |
| LG | 22 7⁄8" - 23 1⁄2" | 58cm - 59cm | 7 3⁄8 |
| XL | 23 5⁄8" - 24 1⁄4" | 60cm - 61cm | 7 5⁄8 |
| 2X | 24 3⁄8" - 24 7⁄8" | 62cm - 63cm | 7 7⁄8 |
| 3X | 25" - 25 5⁄8" | 64cm - 65cm | 8 1⁄8 |
How to Measure Your Head
- Grab a soft measuring tape or a piece of string (like twine or a shoelace) and a ruler or measuring tool
- Wrap a soft tape or string around your head to measure about 1/4 to 1/2 inch above your ear and about 3/4 to an 1" inch above your brow line (see image)
- Mark the tape or your string, where it intersects, with your finger.
- Record your measurement in inches or centimeters (centimeters is often more accurate)
- If you're using a string, run it along side the ruler as many times as necessary to get a complete measurement
- MEASURE AGAIN!
- Always measure more than once until you get the same number twice
- Find your size in the chart for the perfect fit
Flexfit Sizing Chart
Centimeters
Inches
| Our Size | Your Head Measurement | |
|---|---|---|
| S/M | 22 1/8" - 22 3/4" | 55cm - 57cm |
| L/XL | 22 7/8" - 23 5/8" | 58cm - 60cm |
Reviews
- PVPeter V.Verified BuyerRated 5 out of 5 starsYesterdayLove my new hat
I love my new hat, but more importantly, my wife loves me in my new hat. Ordering was a snap. It was delivered as promised. It was package perfectly, and I received it without a blemish.
AHAmerican Hat Makers17 hours agoPeter, thank you for the fantastic 5-star review! We're absolutely thrilled that you love your new Florence hat, but honestly, the fact that your wife loves you in it too is the ultimate seal of approval! It sounds like we've got a winner on our hands. We're so glad everything from ordering to delivery went perfectly, and that your hat arrived in pristine condition. Thank you for sharing your experience with us! 🤠
- DSDavid S.Verified BuyerRated 5 out of 5 stars2 months agoLightweight & great fit
An absolute great hat for warm weather. Extremely lightweight with a perfect snug, comfortable fit. My AHM felt is a large so I ordered this hat in a large. Exact fit!
AHAmerican Hat Makers2 months agoHey David S! Woohoo, 5 stars – thanks a million! We're absolutely thrilled to hear your Florence hat is hitting all the right notes with that perfect lightweight feel and spot-on fit! It's brilliant knowing you've found your ideal warm weather companion. Thanks for sharing your awesome experience and being part of our hat-loving family! 🤠
- CEChris E.Verified BuyerRated 5 out of 5 stars3 months agoSummertimes calling.
Excellent hat for summer, light weight and durable.
AHAmerican Hat Makers3 months agoChris, thank you for that wonderful 5-star review! We're absolutely thrilled to hear how much you're enjoying your Florence Wide Brim Straw Sun Hat. It's music to our ears when customers highlight exactly what makes our hats special - the lightweight comfort and durability that's perfect for those sunny summer days. Thanks so much for taking the time to share your experience with us - it truly makes our day! 🤠
- DADale Alexander, PhD, LTC USA R.Verified BuyerRated 5 out of 5 stars6 months agoOne for Golf- Cabana for Fun
Gave my original Cabana to 86 yr old MTN Uncle who afdmired it, so searched for replacement & relocated American Hatmakers for Gift replacement to me. Then added Wider Brim myself for golf as has strap for windy days. HAPPY WITH BOTH ‼️‼️.
In TEXAS. both work as Faux Cowboy Hats - - to keep the Real Cowboys guessing 😎
AHAmerican Hat Makers6 months agoThank you, Dale, for the fantastic 5-star review! We're delighted to hear about the joy your original Cabana brought to your uncle and how much you're loving your replacement. It’s great to know both hats serve you so well in Texas and keep the real cowboys guessing! Your support means the world to us—thank you! 🤠
- EAEnrique A.Verified BuyerRated 5 out of 5 stars11 months agoMy first straw hat
It arrived perfectly packaged and I’m very happy and excited to
AHAmerican Hat Makers10 months agoThank you for the awesome 5-star review Enrique! Always happy to hear from our most excited customers! Our packing team is the best!!!!
- DWDarrell W.Verified ReviewerRated 5 out of 5 stars12 months agoThanks American hat company
My favorite hat matter of fact this is the second one I've owned great quality I love this design 🤠
AHAmerican Hat Makers11 months agoYou picked a good one Darrell, Thank you for the 5 stars!! Glad you like the Barcelona, it is one of our favorites too!
- SCScott C.Verified BuyerRated 5 out of 5 stars1 year agoGreat hat
Fits great keeps the sun off and well ventilated, keeps the head cool.
AHAmerican Hat Makers1 year agoThank you for your review! Your review made our day, and the photo you shared is the icing on the cake! We're thrilled to have been a part of your positive experience, and we hope to create many more memories together.
- APAlbert P.Verified BuyerRated 5 out of 5 stars1 year agoMy new favorite hat
Great quality perfect fit fast delivery my new hat company I love it
AHAmerican Hat Makers1 year agoThank you for your review. Seeing your photo brings a big smile to our faces! We're delighted that you enjoyed your time with us and appreciate you sharing this memory with us and others. Enjoy!
- GEGuillermo E. H.Verified BuyerRated 5 out of 5 stars1 year agoLove the hat!!! Excellent quality!!! Fits like a glove!!!
Love the hat!!!
AHAmerican Hat Makers1 year agoThank you so much for you review. We are so happy to learn that you loved your new hat. The photo you shared is the icing on the cake. Customers like you keeps us going. Enjoy!
- MKMichael K.Verified BuyerRated 3 out of 5 stars1 year agoPoor Workmanship
The vented area of the hat I received does not look anywhere near as nice as the ones pictured on the website. I contacted support and they said I could return or exchange - but they could not guarantee a different one would be any better 🙁
AHAmerican Hat Makers1 year agoThank you for your review. I'm sorry to hear that you had a disappointing experience with us. We take your feedback seriously and will do everything we can to resolve the issue. Please contact our customer support team info@americanhatmakers.com at or 831-722-3324 so we can assist you.