We Are American Hat Makers

A close-up of a sewing machine stitching a beige woven hat with a brown leather trim, with a person's hand guiding the fabric.

50 Year Craftsman Guarantee

All our hats come with a lifetime warranty. What this means is that even if you bought a hat 50 years ago and it starts unraveling, we'll fix it or replace it, free of charge.

Three people wearing matching western-style outfits, including cowboy hats, cream button-up shirts, blue jeans, and boots, standing outdoors in a wooded setting with trees and leaf-covered ground.

Family Business

Second generation USA owned and operated. This company started as a family business, and has continued to stay a family business even through today

A man wearing a brown cowboy hat, brown leather vest, red and white plaid shirt, and blue jeans standing in a rustic western-themed room with shelves of cowboy hats behind him.

Been Here Since 1972

We work hard every day to continue to be the best hat makers in America. Though we are steeped in tradition, we embrace modern practices to deliver hats of the highest quality.

Our Hats Have Been Seen On

  • Top Grade Materials - Manufactured to the highest standard, our materials are put through rigorous testing to ensure their quality and then expertly crafted into one of our timeless designs. Our leather is supple, our felt is durable, and our straw tightly woven. 
  • Hats That Hold Their Shape - All American Hat Makers hats are guaranteed to hold their shape, and will not stretch or shrink with everyday wear. This mens leather cowboy hat can be restored even if it gets warped. Purchasing our lifetime refurbishment at checkout will guarantee that if your hat is accidentally damaged you can send it back to us for a painless and timely repair.
  • They Fit! - Our hats fit! It sounds simple enough but with so many shapes and sizes of heads out there it can be a challenge. To overcome this obstacle we’ve designed several fit adjustment systems, all of which remain hidden behind the sweatband to keep your hat looking sharp from all angles. Check out more here.

Every one of our hats come with a 50 year guarantee. That means that if your hat fails in any way to meet your standards due to our craftsmanship then we’ll repair or replace your hat free of charge. So if your hat starts unraveling in 50 years, we’ll take it back and make it right.

Call us anytime! We don’t want to hide behind our website. We’re real people with a deep love and understanding for all of our hats; so any questions you have we’ll be ready to answer them. Need help picking out a hat? We can do that too! Not only can we help you with any questions or concerns you’re having, we can also help you find the perfect hat for your face shape and lifestyle.

We’re available 9am-5pm PST - give us a call at 831-722-3324.

We dislike returns just as much as the next person, so we’ve vowed to ALWAYS make returns and exchanges painless. If you don’t like your hat, if it doesn’t fit, or you want a different one - we’ll help you. Read our full return and exchange policy here.

Click here to make a return.

Size Guide

Hats & headwear · inches & centimeters

Standard Sizing

Head measurement in inches and centimeters, with equivalent hat size.

Size IN CM HAT
OS One Size Fits Most
XS 20″ – 20⅞″ 52 – 53 cm
SM 21″ – 21⅞″ 54 – 55 cm 6⅞
MD 22″ – 22¾″ 56 – 57 cm 7⅛
LG 22⅞″ – 23½″ 58 – 59 cm 7⅜
XL 23⅝″ – 24¼″ 60 – 61 cm 7⅝
2X 24⅜″ – 24⅞″ 62 – 63 cm 7⅞
3X 25″ – 25⅝″ 64 – 65 cm 8⅛

Flexfit Sizing

Size Head · in Head · cm
S/M 22⅛″ – 22¾″ 55 – 57 cm
L/XL 22⅞″ – 23⅝″ 58 – 60 cm

How To Measure Your Head

1

Grab a soft measuring tape or a piece of string (like twine or a shoelace) and a ruler or measuring tool

2

Wrap a soft tape or string around your head to measure about 1/4 to 1/2 inch above your ear and about 3/4 to an 1" inch above your brow line (see image).

Mark the tape or your string, where it intersects, with your finger.

3

Record your measurement in inches or centimeters (centimeters is often more accurate).

If you're using a string, run it along side the ruler as many times as necessary to get a complete measurement

4

MEASURE AGAIN!

Always measure more than once until you get the same number twice

5

Find your size in the chart for the perfect fit

Reviews

4.9
Rated 4.9 out of 5 stars
Based on 21 reviews
Total 5 star reviews: 20
Total 4 star reviews: 0
Total 3 star reviews: 0
Total 2 star reviews: 1
Total 1 star reviews: 0
Slide 1 selected
WeightRated 2.4 on a scale of 1 to 5
ComfortRated 4.5 on a scale of 1 to 5
CraftsmanshipRated 4.9 on a scale of 1 to 5
FitRated 3.6 on a scale of 1 to 5
Customers Talked About
21 reviews
  • LP Profile picture for Luis P.
    Luis P.
    Verified Buyer
    Reviewing
    Sequoia | Mens Brown Wool Felt Cowboy Hat
    I recommend this product
    Size Purchased: LG
    Fit: Perfect
    Face Type: Square
    Head Shape: Round Oval
    How many AHM hats do you own? This is my 3rd
    Rated 5 out of 5 stars
    2 weeks ago
    My Third Hat — The Brown Sequoia Is a Winner

    This is my third hat from American Hat Makers — I already own the Hollywood (Copper Leather Cowboy Hat) and the Crusher (Bomber Brown Leather Outback Hat), and both have been fantastic. I decided to try the Sequoia in Sand Wool Felt because I liked the shape and overall style, but the color ended up being lighter than I prefer. I exchanged it for the brown version, and I absolutely love it. The color is perfect, the look is great, and the quality is exactly what I expect from this brand.

    One thing I noticed is that the wool felt material feels a bit firmer compared to my leather hats, but it still fits well and holds its shape beautifully. Overall, I’m very happy with this hat — stylish, well‑made, and a great addition to my collection.

    AH Profile picture for American Hat Makers
    American Hat Makers
    1 week ago

    We're honored that this is your third American Hat Makers hat. We're glad the exchange to the brown Sequoia gave you the color you were looking for, and that it's become a great addition to your collection. We also appreciate you sharing your observations about the wool felt compared to your leather hats—that kind of feedback is incredibly valuable. Thank you again for your continued support, and we hope you enjoy your Sequoia for many years to come!

  • LP
    Luis P.
    Verified Buyer
    Reviewing
    Sequoia | Mens Sand Wool Felt Cowboy Hat
    I recommend this product
    Size Purchased: LG
    Fit: Perfect
    Face Type: Square
    Head Shape: Round Oval
    How many AHM hats do you own? This is my 3rd
    Rated 5 out of 5 stars
    2 weeks ago
    Great Quality and Perfect Color After Exchange

    This is my third hat from American Hat Makers — I already own the Hollywood (Copper Leather Cowboy Hat) and the Crusher (Bomber Brown Leather Outback Hat), and both have been fantastic. I decided to try the Sequoia in Sand Wool Felt because I liked the shape and overall style, but the color ended up being lighter than I prefer. I exchanged it for the brown version, and I absolutely love it. The color is perfect, the look is great, and the quality is exactly what I expect from this brand.

    One thing I noticed is that the wool felt material feels a bit firmer compared to my leather hats, but it still fits well and holds its shape beautifully. Overall, I’m very happy with this hat — stylish, well‑made, and a great addition to my collection.

    AH Profile picture for American Hat Makers
    American Hat Makers
    1 week ago

    Thank you so much for your amazing review and for choosing American Hat Makers again! We're honored that this is your third hat with us. We're especially glad the exchange process helped you find the perfect brown Sequoia, and that it's exactly what you were hoping for. We also appreciate your thoughtful comparison between our wool felt and leather hats—it’s helpful feedback for both us and future customers. Thank you for your continued support, and we look forward to helping you find your fourth hat when the time comes!

  • DM
    Dwight M.
    Verified Buyer
    Reviewing
    Sequoia | Mens Brown Wool Felt Cowboy Hat
    I recommend this product
    Size Purchased: XL
    Fit: Perfect
    Face Type: Long
    Head Shape: Round Oval
    How many AHM hats do you own? This is my 1st
    Rated 5 out of 5 stars
    2 weeks ago
    Love the hat. It fits great.

    Well made . Shipped and received quickly.

    AH Profile picture for American Hat Makers
    American Hat Makers
    1 week ago

    We're thrilled to hear you love your hat and that it fits great. It's also great to know you were happy with the craftsmanship and fast shipping. We truly appreciate your support and hope you enjoy your hat for many years to come!

  • GR
    Gary R.
    Verified Buyer
    Reviewing
    Sequoia | Mens Wool Felt Cowboy Hat
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    Well made and a great fit

    Well made and a great fit

    AH Profile picture for American Hat Makers
    American Hat Makers
    2 months ago

    Thanks so much — we really appreciate you taking the time to leave that.

    Glad to hear the fit and quality worked out well for you. Enjoy the hat!

  • RP
    Robert P.
    Verified Buyer
    Reviewing
    Sequoia | Mens Wool Felt Cowboy Hat
    I recommend this product
    Size Purchased: SM
    Fit: Perfect
    Face Type: Square
    Head Shape: Long Oval
    How many AHM hats do you own? This is my 1st
    Rated 5 out of 5 stars
    8 months ago
    Made a Cavalry Hat for Military functions,

    Needed a hat for Military Dinning-in, mine got damaged. Got it pressed and reshaped, looks like the real deal.

    AH Profile picture for American Hat Makers
    American Hat Makers
    8 months ago

    That’s awesome! We’re thrilled to hear your Cavalry Hat worked out perfectly for your Military Dining-In and that it looks great after reshaping.

  • BB
    Brian B.
    Verified Buyer
    Reviewing
    Sequoia | Mens Wool Felt Cowboy Hat
    I recommend this product
    Face Type? Long
    Head Shape Round Oval
    How many American Hat Maker Hats do you have? This is my 3rd
    Rated 5 out of 5 stars
    1 year ago
    Love It!

    My first felt and the fit and quality are amazing!

    AH Profile picture for American Hat Makers
    American Hat Makers
    1 year ago

    Looks great Brian! Thank you again for the 5 stars!

  • DP
    Donnie P.
    Verified Buyer
    Reviewing
    Sequoia | Mens Sand Wool Felt Cowboy Hat
    I recommend this product
    Size Purchased: LG
    Fit: Perfect
    Face Type: Round
    Head Shape: Round Oval
    How many AHM hats do you own? This is my 4th
    Rated 5 out of 5 stars
    3 days ago
    I love it.Wife loves it, very nice indeed. Just what I expected a great hat !!

    Great hat

  • BD
    Bunny D.
    Verified Buyer
    Reviewing
    Sequoia | Mens Sand Wool Felt Cowboy Hat
    I recommend this product
    Size Purchased: LG
    Fit: Perfect
    Face Type: Long
    Head Shape: Round Oval
    How many AHM hats do you own? I have 5-10
    Rated 5 out of 5 stars
    6 days ago
    My Husand Love this Hat!

    My husband is very particular about cowboy hats. Most of them he doesn't like the fit or if the hat fits, he doesn't like the style - until I found the American Hat Makers Sequoia Wool Felt Cowboy Hat! It's a 100% winner and my husband loves this hat. It's amazing quality, style, comfort and fit.

    I want to add that the customer service and quick delivery of American Hat Makers is 10 Star. I've already recommended this company to two of my friends.

    Thank you!

  • TL
    Thomas L.
    Verified Buyer
    Reviewing
    Sequoia | Mens Wool Felt Cowboy Hat
    I recommend this product
    Size Purchased: XL
    Fit: Big
    Face Type: Round
    Head Shape: Long Oval
    How many AHM hats do you own? This is my 2nd
    Rated 5 out of 5 stars
    6 months ago
    Hat Review

    I like the fit and feel of this hat.

  • RH
    Robert H.
    Verified Buyer
    Reviewing
    Sequoia | Mens Wool Felt Cowboy Hat
    I recommend this product
    Size Purchased: MD
    Fit: Small
    Face Type: Round
    Head Shape: Round Oval
    How many AHM hats do you own? This is my 1st
    Rated 5 out of 5 stars
    7 months ago
    Hat is well made, size is 7 1/8 which it isn’t i hv other hats at 7 1/8all my are , was 7.0 say i stretched it out to 71/8. Hat is great. So i orger another

    Hat is great size was 7 1/8 was what it said was 7 put hat stretcher on and got tge 7 1:8 fits good know,