10 Best Influencer Marketing Niches for Content Creators

10 Best Influencer Marketing Niches for Content Creators

Last updated by Yauni Smith on

Congratulations! You just made a content creator account on Instagram! Now what? Have you thought of a plan for the niche your page will represent? 

Today, we will evaluate the top niches trending on Instagram and elaborate on why they are lucrative for content creators. 

What Niches Are Trending?

Many social media niches are trending for content creators to make a living remotely on their schedule. Powerhouse marketing helps to increase overall marketing to social media consumers to convert them into potential followers.

Micro-influencers are social media content creators that have about 1,000 to 100,000 followers on their platform in one of the trending Instagram topics below: 

  • Fashion
  • Parenting
  • Lifestyle
  • Travel
  • Fitness and health
  • Cooking
  • Business
  • Relationships
  • DIY videos
  • Personal finance

Content creators utilized niche influencer marketing to enhance the loyalty and backbone of their following. Hence, they keep their content fresh, inviting, and engaging.

1. Fashion

The worldwide e-commerce fashion industry is one of the top niche markets to capitalize on as a content creator. Statista states that fashion will reach $820 billion this year. There is an expected uptick to $1.2 trillion by 2027. 

Find brands that your followers love the most. Consider Nike, Louis Vuitton, Gucci, H&M, Cartier, and others. Give some love to fashion brands people have never heard about, and it’ll be like a breath of fresh air for your content. 

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American Hat Makers is a 50-year family-owned business that originated in 1972. We have an affiliate program so you can promote fashionable hats to your followers. Hats are an integral fashion piece that ties together an on-trend outfit. 

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  • Receiving 10% on all your sales. 
  • Rotating promotions and newly released products to keep your followers coming back to purchase more so you can earn additional commissions. 
  • Average customer sales of $100 per order, so you can get at least $10 or more in commission from each follower that places an order.

Click here to become an American Hat Makers Affiliate today!

2. Parenting Content

Kids don’t come with a manual. Hence, parenting content is one of the best niches on Instagram. Sometimes moms and dads look to Instagram content creators with children for tips and tricks on meal planning, meal prep, toy organization suggestions, child redirection tactics, home activity ideas, and more.

According to the Centers for Disease Control (CDC), about 50% of American mothers regularly use Instagram. Surprisingly, a higher percentage of fathers scroll through Instagram more than their motherly counterparts at 54%. 

3. Lifestyle

Instagram consumers love to see what other people’s lives are like. Hence, lifestyle content is one of the different types of niches that are one of the most subjective and unique.

The most popular type of reel for this content is day-in-the-life videos. Humans naturally like to see how other people’s lives compare to theirs. About 10% of what humans think about daily relates to comparisons.

Baby day-in-the-life reels may involve their parents “narrating” how their day went from their baby’s perspective. Moms and dads may show what raising their children is like on a typical day. No matter what other content creator niches have already been assimilated into an Instagram profile, lifestyle content can introduce an interesting perspective about the creator to their followers.  

4. Travel Reels

People love going on adventures to engage in new experiences and places. As Instagram consumers plan a trip, they can watch content about their dream places to visit. Hence, travel content is one of the niches commonly used by influencers.

According to the U.S. Travel Association, air travel trends were 10% higher in April 2023 versus April 2022. Travel spending for April 2023 versus April 2022 is about the same.

About 235 million international tourists traveled abroad in 2023’s first quarter. That’s twice the number of tourists that traveled during the same interval in 2022. 

5. Fitness And Health 

When embarking on a journey to self-health, people like watching fitness and health content creators for inspiration. They post content about workout routines, healthy eating, and mindful daily practices to maintain positive health.

Millions of posts and reels on Instagram have fitness or health-inspired hashtags attached to them. Over 150 million posts include #gym, while #fitspo is another popular hashtag with 63 million posts. 

6. Cooking

Instagram content consumers annoyed by cooking the same meals can look to cooking content for inspiration. Gordon Ramsay (@gordongram on the platform) has over 14.4 million followers, making him a popular influencer in the niche.

The culinary industry has a collective value of $1.2 trillion with $700 billion from sales earned on drinks and food sold. The other $500 billion accounts for sales earned within supermarkets. 

7. Business

Making money for yourself and being your boss is a rewarding thing. Hence, people love scouring Instagram for money-making opportunities. Whether it’s learning how to run a small business or trying a new side hustle, there are so many ways to make money online nowadays.

The Global Entrepreneurship Monitor released a report in 2021 stating that there are 33.5 million entrepreneurs throughout America. Hence, entrepreneurship is on the rise throughout the country as people take command of how they make a living without relying only on a normal 9-5 job. 

8. Relationships

In a 2019 Pew Research Center survey, almost 50% of Americans believe the dating scene is more challenging than a decade ago. Social media is a great place to get relationship advice from many content creators without breaking the bank by hiring a couples therapist. 

9. DIY Videos

With inflation on general products, people are preferring to embark on DIY projects by using their resources to fulfill a need rather than purchasing a more expensive item for that purpose. Many Instagram reels have DIY videos for building your furniture, making household organization tools out of recycled materials, and more. 

10. Personal Finance

Overall personal debt for Americans has collectively reached the trillions. Hence, many people throughout the country are trying to get out of credit card and loan debt to lessen their monthly bills. 

Personal finance reels help followers to learn how to budget, lessen impulse purchases, and invest their funds to make their money go further.

Start Influencing Today!

Which of these marketing niches would you choose to do as a content creator? Tell us below!

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