Congratulations! You just made a content creator account on Instagram! Now what? Have you thought of a plan for the niche your page will represent?
Today, we will evaluate the top niches trending on Instagram and elaborate on why they are lucrative for content creators.
What Niches Are Trending?
Many social media niches are trending for content creators to make a living remotely on their schedule. Powerhouse marketing helps to increase overall marketing to social media consumers to convert them into potential followers.
Micro-influencers are social media content creators that have about 1,000 to 100,000 followers on their platform in one of the trending Instagram topics below:
- DIY videos
- Lifestyle
- Travel
- Fashion
- Parenting
- Fitness and health
- Cooking
- Business
- Relationships
- Personal finance
Content creators utilized niche influencer marketing to enhance the loyalty and backbone of their following. Hence, they keep their content fresh, inviting, and engaging.
1. Fashion
The worldwide e-commerce fashion industry is one of the top niche markets to capitalize on as a content creator. Statista states that fashion will reach $781 billion this year. There is an expected uptick to over 520 billion U.S. dollars by 2029.
Find brands that your followers love the most. Consider Nike, Louis Vuitton, Gucci, H&M, Cartier, and others. Give some love to fashion brands people have never heard about, and it’ll be like a breath of fresh air for your content.
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2. Parenting Content
Kids don’t come with a manual. Hence, parenting content is one of the best niches on Instagram. Sometimes moms and dads look to Instagram content creators with children for tips and tricks on meal planning, meal prep, toy organization suggestions, child redirection tactics, home activity ideas, and more.
To see who's winning at social parenting, check out this break down from FeedSpot.
3. Lifestyle
Instagram consumers love to see what other people’s lives are like. Hence, lifestyle content is one of the different types of niches that are one of the most subjective and unique.
The August 2024 lifestyle trends showcase that consumer behavior is shifting towards experiences and self-care. The rise of experiential living is evident in the popularity of camping gear, adventure vehicles, and unique food and beverage offerings. Consumers are seeking out opportunities to explore the outdoors, try new things, and create lasting memories.
4. Travel Reels
People love going on adventures to engage in new experiences and places. As Instagram consumers plan a trip, they can watch content about their dream places to visit. Hence, travel content is one of the niches commonly used by influencers.
According to the U.S. Travel Association, travel appetite started the year on a softer note, but overall growth continued. Air passenger growth remained positive, up 6% versus the prior year but lower than the double-digit growth seen through 2023. Foreign visits remained strong, up 24% YoY.
About 790 million tourists travelled internationally in the first seven months of 2024, about 11% more than in 2023 and only 4% less than in 2019. Data show a strong start to the year, followed by a more modest second quarter.
5. Fitness And Health
When embarking on a journey to self-health, people like watching fitness and health content creators for inspiration. They post content about workout routines, healthy eating, and mindful daily practices to maintain positive health.
The most popular channels for fitness are Instagram and YouTube. You can read this article for a deeper look inti more stats.
6. Cooking
Instagram content consumers annoyed by cooking the same meals can look to cooking content for inspiration. Gordon Ramsay (@gordongram on the platform) has over 14.4 million followers, making him a popular influencer in the niche.
The culinary industry has a collective value of $1.2 trillion with $700 billion from sales earned on drinks and food sold. The other $500 billion accounts for sales earned within supermarkets.
7. Business
Making money for yourself and being your boss is a rewarding thing. Hence, people love scouring Instagram for money-making opportunities. Whether it’s learning how to run a small business or trying a new side hustle, there are so many ways to make money online nowadays.
The North One released a report in stating that there are over 31 million entrepreneurs in America. Hence, entrepreneurship continues to rise throughout the country as people take command of how they make a living without relying only on a normal 9-5 job.
8. Relationships
WithOurs.com is saying, not only is the dating landscape regularly changing, but so are relationships. The relationship you’re in now may look much different than your previous ones. There’s a lot to learn from relationship statistics in the United States that can give you some perspective on how your relationship compares to others.
9. DIY Videos
With inflation on general products, people are preferring to embark on DIY projects by using their resources to fulfill a need rather than purchasing a more expensive item for that purpose. Many Instagram reels have DIY videos for building your furniture, making household organization tools out of recycled materials, and more.
10. Personal Finance
Overall personal debt for Americans has collectively reached the trillions. Hence, many people throughout the country are trying to get out of credit card and loan debt to lessen their monthly bills.
Personal finance reels help followers to learn how to budget, lessen impulse purchases, and invest their funds to make their money go further.
Start Influencing Today!
Which of these marketing niches would you choose to do as a content creator? Tell us below!
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