1 Million Hats made since 1972

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13,000+ 5-Star Reviews

  • Mens Florence Cream Wide Brim Straw Sun Hat by American Hat Makers
  • Mens Florence Cream Wide Brim Straw Sun Hat by American Hat Makers
  • Mens Florence Cream Wide Brim Straw Sun Hat by American Hat Makers
  • Mens Florence Cream Wide Brim Straw Sun Hat by American Hat Makers
  • Florence Cream Straw Sun Hat by American Hat Makers
  • Florence Cream Straw Sun Hat by American Hat Makers
  • Florence Cream Straw Sun Hat by American Hat Makers
  • Mens Tan Wide Brim Straw Sun Hat by American Hat Makers
  • Florence Tan Straw Sun Hat by American Hat Makers
  • Florence Tan Straw Sun Hat by American Hat Makers
  • Florence Tan Straw Sun Hat by American Hat Makers

Our Hats Have Been Seen On

Jason Momoa

Steven Tyler

Viola Davis

Jamie Foxx

Lifetime Warranty

All our hats come with a lifetime warranty. What this means is that even if you bought a hat over 50 years ago and it starts unraveling, we'll fix it or replace it, free of charge

Handcrafted Since 1972

We are working hard every day to continue to be the best hat makers in America. Though we are steeped in tradition, we embrace modern practices to deliver hats of the highers quality.

How to Measure

  • Sizing Info

      • We offer FREE EXCHANGES/RETURNS in case you order the wrong size, so don't sweat it. We'll make sure you get a hat that fits like a dream, even if we have to send you 3-4 hats 'til we get it right. We'll even pay for all shipping as well.

  • Why Our Hats Are Better
      • Lifetime warranty on all hats. - When you buy a hat from us, we got you covered for life. Did the hat stretch/shrink? Did something unravel? We'll make it right. We stand behind all our products and have easy to reach customer service.

      • Easy to reach customer service. - We don't hide behind a website. We love our customers and we're happy to resolve any concerns you may have. Simply give us a call at 1-800-642-3428 and we'll be happy to help you with anything you need.

      • Built to last. - While the other guys cut corners on quality to increase their margins, we don't believe in that. Even if you sweat a lot, it won't hurt the hat. This is thanks to an integrated sweat band that comes with every hat. Rain isn't a problem either. All our hats are also extremely resistant to water; rain will simply run off. Our hats are held to the strictest quality standards and guaranteed to last a lifetime.

      • Hat will hold its shape. - They are guaranteed to hold their shape, and will not stretch/shrink with everyday wear. Please do not mistreat our hats, however, by leaving them locked in a car on a 90° summer day. But, even in that worst case scenario, the hat shape can be restored by resting it on a coffee can.

      • Perfect fit, guaranteed. - Did you accidentally order the wrong size? Don't sweat it. We'll make sure you get a hat that fits like a dream, even if we have to send you 3-4 hats ‘til we get it right. We'll even pay for all shipping charges!

      • Family owned company since the 70's. - We're a father/son company with over 50 years of expertise in this industry. We've refined our craft and produce only the highest quality hats.

  • Shipping and Returns
      • Orders generally arrive within 3-7 business days.

      • All our hats come with a lifetime warranty. What this means is that even if you bought a hat over 50 years ago and it starts unraveling, we'll fix it or replace it, free of charge. However, as far as exchanging one hat style for another, that must be done within 90 days.

      • We offer free exchanges for any reason. We'll also send you as many hats as you need until we get you the perfect fit, and we'll even cover all the shipping costs.

Hat Sizing Chart

HNH-AHM Hat Size U.S.A Hat Size Head Measurement (IN) Head Measurement (CM)
XXS 614 19- 1958 50-51
XS 6 12 20-2078 52-53
SM 6 78 21-2178 54-55
MD 7 18 22-22 34 56-57
LG 7 38 22 78 - 23 12 58-59
XL 7 58 23 58 - 24 14 60-61
2X 7 78 24 38-24 78 62-63
3X 8 18 25-25 58 64-65

Sizes are approximate and will vary with hat style and material. If unsure about which size to choose, it's best to choose a larger size, as our sizing system can adjust the hat down to one full size smaller.

Our Hats Have Been Seen In

Florence | Mens Wide Brim Straw Sun Hat - Reviews

4.7
Rated 4.7 out of 5 stars
Based on 332 reviews
Total 5 star reviews: 267 Total 4 star reviews: 42 Total 3 star reviews: 10 Total 2 star reviews: 8 Total 1 star reviews: 5
93%would recommend this product
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332 reviews
  • RF
    Ronald f.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    12 months ago
    It’s probably the best hat

    It’s probably the best hat I’ve ever bought. Feels great on my head, outstanding craftsmanship, and the hat size fits perfectly. I’m getting a lot of great compliments on it as well.

    Thanks Ron! LOVE LOVE THIS HAT

  • GR
    Gary R.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    Like it!

    So far I am very pleased with this hat. It provides good protection from the sun with the larger brim. I need the protection because I’ve had melanoma skin cancer. I also like the style and fit. This company also seems very good to deal with. The only negative, which is not that bad, is when the wind is strong it makes a whistling noise and if very windy it can blow off. I really like it though for playing golf or any other outdoor activity when the sun is a factor

    AH Profile picture for American Hat Makers
    American Hat Makers
    1 year ago
    Thank you, Gary! Your new hat looks great on you.
  • BS
    Bill S.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    1 year ago
    This is gonna be great

    This is gonna be great To keep the sun off. It's a little tight so I'm looking at the idea of a hat structure or steaming it this evening. Any ideas? The design and the structure is great. I've worn many other hats over the years this one seems to be made as well we're better than any of them

  • ES
    Ella S.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 years ago
    Excellent!

    This is a quality hat, so well made and so lovely. It fits very well and is light but sturdy. I couldn't be happier with it.

    AH Profile picture for American Hat Makers
    American Hat Makers
    2 years ago
    The hat was made for you! Thank you for sharing :-) we love to see our customers with our hats!
  • TS
    Terry S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Like my new hat, so far

    First I must say that this is my first "straw" hat, so this is a whole new experience for me. I've only had the hat a few days as of this review. So far I must say that I like it, a lot. It's very stiff, and that is taking a bit of getting used to. I am guessing it will "limber up" after a while.

    The shipping was very fast, the box that the had came in was very sturdy. Very pleased with the service to this point. Thank you.

  • FW
    Fred W.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 days ago
    Great Hat!

    Very lightweight hat with a wide brim. Great protection from sun. Like how the back of the hat slopes down to protect your nick. Love this hat!

  • SB Profile picture for Scott B.google logo
    Scott B.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    4 days ago
    Customer Service made it a 5

    I initially reviewed this hat as a 3 and didn't want to go through the hassle of returning it. But American Hat Makers read the review and, without me asking, sent me a replacement that was perfect! Thank you!

    AH Profile picture for American Hat Makers
    American Hat Makers
    2 days ago

    Great to hear that, Scott! We're glad that we were able to help you out and make this right for you. :)

  • DD
    Dave D.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Love it!

    This is a great hat. I have worn it for golf and today I wore it at the Indy 500 track. It is awesome!

    Thank you

  • FC
    Fred C.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    Great Hat

    I love the hat! Cool, light sun protection with a classy look. Customer service is second to none!

  • MB
    Michael B.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    Great customer service!

    I had a slight problem with the hat I ordered. I contacted American Hat. They seemed to be curious and concerned about having an unsatisfied customer ( this was the 5th item I have purchased ). They did the right thing and made the transaction mooth and easy. THEY DO CARE, AND I WILL BE BACK!

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