Aug 08, 2022" style="display:none">

5 Best Cowboy Hat Brands: Find Top Quality Hat Companies

A woman wearing a cowboy hat during sunset
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Ori Adler

The right cowboy hat can make or break your western outfit. And by choosing your hat from one of the top companies, you can be sure it will last through whatever you throw at it.


True cowboys have three things in common: dedication, patience, and toughness. The cowboy hat brand you decide to go with should also have those three qualities.


Whether you’re gardening in your backyard, hitting the hiking trails, heading out to the ranch, visiting the rodeo, or simply want to look your best in western attire, these are the five best cowboy hat brands you should check out:


Related: Types of Cowboy Hats: Styles and Creases


1. American Hat Makers


American Hat Makers knows what’s important when it comes to a high-quality cowboy hat — you’ll find every hat made with deliberate effort and attention to detail down to the last stitch.


Founded by Gary Watrous, American Hat Makers has been handcrafting cowboy hats in the USA for nearly 50 years. It all began with Gary selling handmade hats out of his station wagon in the ‘70s — now, the company is one of the largest global hat makers in the country.


At American Hat Makers, they use only the finest materials to make their hats and hat bands locally in Santa Cruz, California. The company is so invested in the quality of its cowboy hats that every hat they sell is guaranteed to last you a lifetime.


American Hat Makers is a family-run business that creates high-quality cowboy hats made in the US and designed to last. You’ll find the company’s hats everywhere, from hiking trails to rodeos and ranches.


What does a high-quality cowboy hat look like? View our men’s and women’s cowboy hats and see for yourself!


2. Justin


If you consider yourself a cowboy boot expert, you might be surprised to see Justin on a list of the best cowboy hat brands. The historic company is most well-known for its boots instead of its hats.


However, Justin imparts the same esteemed craftsmanship we see in their boots to their selection of straw and felt cowboy hats.


Founded in Gainesville, Texas, in 1879, Justin started out producing cowboy boots but later expanded its catalog to include other cowboy apparel, like jeans and cowboy hats.


With tough finishes and sturdy construction, it’s no wonder that you often see Justin cowboy boots and hats on ranches and at rodeos. Their durable construction makes them perfect for cowboys with rambunctious responsibilities — like riding bucking broncos and herding cattle.


3. Resistol


Resistol is another brand name that every cowboy knows. Everything about the company flows out from its mantra: “We live it every day,” from its longevity and prominence in the cowboy hat market to its base in the heart of Garland, Texas.


In a few years, Resistol will turn 100 years old, marking the company’s centennial anniversary with its impressive resume, distributing over a million of its famous cowboy hats each year.


Resistol is a Texas icon when it comes to cowboy hats — if you see someone in their home state of Texas wearing a quality cowboy hat, it’s likely a Resistol.


The company’s prestigious line of straw and felt cowboy hats have earned respect and admiration from western celebrities and the cowboys we all know and love.


A cowboy wearing a white hat during a rodeo


Related: How to Clean Straw Cowboy Hats


George Strait is a massive supporter of Resistol, and he developed a line of cowboy hats alongside the company. In addition, you’ll often see famous cowboys and western figures like John Wayne and Henry Fonda sporting Resistol cowboy hats.


If you’re looking for a new cowboy hat from a company entrenched in American culture, you can’t go wrong with Resistol.


4. Stetson


Even though Stetson shares a parent company with Resistol, the company’s line of cowboy hats is quite unique.


Stetson cowboy hats offer more fashion-forward, modern styles that focus on providing stylish cowboy hats for casual wear rather than on the ranch.


The company has been making its famous line of cowboy hats since 1865, when John B. Stetson established it in the cowboy capital of Philly, Pennsylvania. Stetson is a giant in the western industry; it’s not uncommon for the top country singers to be seen touting around a Stetson cowboy hat.


In addition to Stetson’s line of felt, leather, cloth, safari, and straw cowboy hats, they also create other cowboy apparel, including accessories, boots, and outerwear.


Stetson combines the Wild West’s timeless spirit with modern sensibilities, creating evergreen products for the modern cowboy. It’s no wonder that you’ll find Stetson on any list of the best cowboy hat brands.


5. JW Brooks


If you want a cowboy hat unlike any other, you’ll want to look into JW Brooks. The company is one of a few that works together with its customers to create personalized cowboy hats.


You can design your dream hat by adjusting everything from the materials it’s made of to the colors, size, and shapes.


JW Brooks — the company’s founder — worked for various cowboy hat manufacturers throughout the ‘90s and started his own custom company in 2000 under the name “Powder River Hat Company.”


The company uses high-quality furs to make their handcrafted cowboy hats and gives their customers complete creative control when it comes to designing their hats.


Cowboy boots, a rope, and a cowboy hat


High-Quality Cowboy Hats: Honorable Mentions


While we recommend the five brands listed above over most other cowboy hat companies, there are a few others you can look into if you can’t find the right match for you on our list:


  • Ariat: As a newer company, Ariat introduced itself to the market in 1993 and has since sold straw and felt cowboy hats across the country. The company’s cowboy hats are typically priced fairly, and you can find them at retailers across the country.
  • Burns: As the oldest family-owned western apparel and cowboy hat brand in the world, Burns was established as a company in Salina, Utah, in 1876. While the quality of Burns hats is exceptional, the company’s prices are quite steep, which is why they didn’t make the top five list.


Related: The Rules of Cowboy Hat Etiquette


Now you’re ready to journey into the great outdoors, armed with the knowledge of the top cowboy hat brands and high-quality companies.


Is it time to add a new, high-quality cowboy hat to your western apparel collection? Whether it’s for a night out, working on the ranch, or staying cool in the summer, we’ve got the right hat for you.

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